Why TikTok Celebs Are the Gen-Z ‘Lauren Conrads’
Charli D’Amelio, the 16-year-old famous from TikTok, is one of many teens who recently skyrocketed into fame. Now, online celebrities are looking into reality television opportunities. Will one of them be the next Lauren Conrad, of The Hills fame?
TikTok celebs are looking into reality TV shows
According to The New York Times, the recent Chase Hudson/Charli D’Amelio drama felt almost like reality TV. However, it happened on the internet, instead of the silver screen.
“Feuds, cliques, and rivalries have long captivated viewers of shows like Jersey Shore, The Real World and Keeping Up With the Kardashians,” the Times reported. “Now, many wonder if a new wave of unscripted shows about the lives of young influencers could captivate the next generation of viewers.”
Whether these TikTok and YouTube stars end up on reality TV: only time will tell. But, it seems like we’re already living in an influencer-starring reality show. Content houses made up of online celebrities are already putting out quite a bit of drama on social media platforms.
“Sway House is a TV show in and of itself. Hype House is a TV show in itself,” the Warren Lentz, C.E.O. of an agency called TalentX, said. “In many ways, fans are already watching the TV show, just not on TV.”
This TikTok star talent agent thinks his clients will be like reality star Lauren Conrad
Perhaps that’s why TalentX’s head of talent, Maxwell Mitcheson told The NYT: “TikTok stars are the Lauren Conrads of their generation.” Conrad, who got famous from MTV reality programs Laguna Beach and The Hills is now a successful designer and author.
“Everything they do, for better or worse, garners traditional media coverage, from liking a shady comment to going to dinner with another creator,” Mitcheson continued on TikTok stars.
Just like LC and Whitney on The Hills, everything Charli and Dixie D’Amelio do, for example, is scrutinized and picked apart for meaning. The publication explained how the process of online celebs becoming reality stars could happen:
The boundaries between the online influencer world and reality TV are porous. Reality stars often amass large audiences on social media and pivot to full-time influencer-dom. And casting directors are known to pluck potential characters from the internet and put them on the big screen.
What does the future look like for TikTok stars on reality TV?
Still, executives and talent representatives are still figuring out how TikTokers fit into the reality TV landscape.
“… the first wave of Gen Z talent is just beginning to emerge,” The NYT wrote. However, for the most-followed TikTok creator, TV projects are coming into play.
“Charli D’Amelio, the most-followed influencer on TikTok, and her family are … exploring the possibility of a reality show,” The New York Times reported. According to D’Amelio’s agent, the internet-famous family “have signed a production deal with Industrial Media, the producer of shows like American Idol and 90 Day Fiancé.”
But TikTok fame is still relatively new. And in 2020, the U.S. remains under the grips of the COVID-19 pandemic. While the likes of D’Amelio and the Hype House crew could no doubt became reality stars, whether or not they have lasting influence remains to be seen.