Bad Bunny at the Super Bowl: Searches for Spanish Classes Jumped by Over 100% After He Was Announced as the Headliner
Bad Bunny will headline the halftime show at the Super Bowl. His show will make history as the first that is entirely in Spanish. Football fans seem to already be gearing up for the halftime show. In the days since the announcement that Bad Bunny is playing at the Super Bowl, searches for Spanish classes have surged.
Bad Bunny is headlining the Super Bowl
After concluding a residency in Puerto Rico, Bad Bunny is making another huge career move by headlining the Super Bowl halftime show.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement (per CBS News). “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
He announced the halftime show with a video of himself sitting on a goal post on a beach.
Searches for Spanish classes have skyrocketed after Bad Bunny was announced as the Super Bowl headliner
Bad Bunny is a leading figure in Latin music and, with the exception of a handful of words, his music is entirely in Spanish. He has stated that he has no interest in putting out music in English for the sake of commercial appeal. As his show will be in Spanish, recent Google searches seem to indicate that people are gearing up to watch. Research from Preply shows that searches for Spanish classes jumped after people learned he was playing the halftime show.
“Bad Bunny will make history as the first Spanish-language artist to headline the Super Bowl halftime show, and the impact is already going far beyond music,” Preply tells Showbiz Cheat Sheet in an emailed statement. “Early signals suggest his performance is sparking a surge in Spanish learning among American audiences. Online searches for ‘Spanish class’ surged 178% in the U.S. in the 24 hours following the announcement.”
Searches for his lyrics in English have also jumped by 386%.
“With over 120 million people expected to watch the halftime show, even a small fraction turning to translations or classes afterward represents a major shift,” said Anna Pyshna, a spokesperson for Preply. “Millions of people will be engaging with Spanish in a single night, creating a cultural immersion at an unprecedented scale. Studies show that music strengthens memory and vocabulary in a new language, and the surge in searches for Bad Bunny lyric translations proves fans are already turning his songs into a learning tool.”
He hasn’t toured in the United States
The Super Bowl will be Bad Bunny’s first show in the United States after leaving it out of his tour. He said he has liked performing in the US in the past.
“There were many reasons why I didn’t show up in the US, and none of them were out of hate — I’ve performed there many times,” he told i-D. “All of [the shows] have been successful. All of them have been magnificent. I’ve enjoyed connecting with Latinos who have been living in the US.”
He explained that he has concerns over the safety of his concertgoers because of mass deportations in the United States. As a result, he says he will no longer perform in the country.
“There was the issue of — like, f***ing ICE could be outside [my concert],” he said. “And it’s something that we were talking about and very concerned about.”
