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Zendaya plays Athena in The Odyssey. At each premiere, her Grecian-inspired looks have wowed people. While her outfits have sparked major conversation, people have also taken note of her beauty looks. A beauty expert shared what is making these looks resonate so much with people.

Zendaya’s makeup at ‘The Odyssey’ premiere has sparked conversation online

At The Odyssey’s London premiere, Zendaya wore a white dress with white eye shadow on her inner corners. The look felt incredibly on-theme for the film.

“Zendaya’s premiere look for The Odyssey is a perfect example of how hair and make-up have become just as important as fashion when it comes to storytelling on the red carpet,” beauty expert Annabelle Taurua with Fresha said. “Rather than simply complementing her outfit, every beauty detail, from her radiant, sun-kissed skin and soft-metallic eyes, to her Grecian-inspired braided hair, was working together to capture the essence of Athena and bring her character to life.”

This look generated major buzz on social media, with many people looking to emulate it themselves. Taurua said that while this is a trendy look, it feels timeless. This is part of why it has caused such a stir.

“What makes this look resonate with fans is that it feels timeless, rather than driven by a fleeting trend,” she explained. “Glowing skin, softly sculpted features and textured, romantic hairstyles create an aesthetic that feels cinematic while feeling achievable to recreate. The search trends we’re seeing support this shift, with interest in ‘goddess makeup’ increasing by 138% over the past year, making it clear that audiences are moving beyond just admiring celebrity beauty moments and actively looking to emulate them.”

Taurua also believes that the surging interest in Zendaya’s makeup marks a definite shift away from heavier beauty looks. 

“We’re also seeing a broader move away from heavily contoured, full-glam looks towards beauty that feels luminous, effortless and inspired by natural texture,” she said. “Instead of an overly polished finish, the focus is on healthy-looking skin, softly defined eyes and hair that has plenty of movement and dimension. This more romantic, cinematic approach to beauty is a strong example of how ‘method dressing’ is now influencing hair and makeup too. Rather than being separate finishing touches, beauty choices are becoming more intentional, helping to build a complete character aesthetic that brings their world to life.”

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She also noted that many actors have used beauty as a storytelling technique at film premieres.

“This shift towards beauty as a form of character storytelling isn’t exclusive to The Odyssey,” she said. “We saw a similar approach during Margot Robbie’s Barbie press tour, where each hair and makeup look helped capture a different era and personality of the character, making beauty an integral part of the wider narrative. We’re also seeing growing interest in romantic, period-inspired aesthetics, such as the soft, windswept Robbie wore while promoting Wuthering Heights. These moments show how audiences are increasingly looking to film and celebrity culture not just for inspiration, but for beauty looks they can adapt and make their own.”

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