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Bethenny Frankel was recently featured in Architectural Digest. The prominent magazine featured Frankel’s new Florida home. You can be sure she’s been monitoring the chatter about the spread, too, and she isn’t taking kindly to all the haters. Frankel took to Instagram to dunk on critics who claimed her style had a “Homegoods” or “Wayfair” aesthetic. Frankel said she keeps things a bit more neutral for a good reason; her homes are an investment. That mindset has paid off several times. Frankel documented the millions she’s made from approaching her home ownership and the decor for those homes, with the right mindset.

Bethanny Frankel addresses home decor hate

Bethenny Frankel doesn’t really care what people think of her style; she has always been interested in real estate, but she insists she’s approached it with a realistic mindset. In a recent Instagram update, she addressed recent comments about her home decor choices. The entrepreneur started the video by thanking Architectural Digest for featuring her home. From there, she jumped into addressing the haters who called her style “Wayfair.” Frankel scoffed at the comment, noting that while she doesn’t furnish her homes using Wayfair, she actively avoids bringing in anything too “precious” into her homes. She views them as investments and decorates them as such.

Frankel shared just how much money she has made over the years buying and selling properties. She insists her style choices have helped her make quick sales. Frankel said she aims to keep things pretty neutral, which allows potential buyers to truly picture themselves customizing the property to their tastes. Doing so has paid off, she insists. Several of Frankel’s properties sold within days of being listed. One deal even closed without her ever listing the home. The profit from those sales has been pretty substantial, too.

She told Instagram followers that the Tribeca apartment she purchased for $5 million quickly sold for $7 million. Next, Frankel revealed that she made more than $3 million in profit after selling her iconic Hamptons house, which she purchased for $2.6 million and sold for $6 million. She turned a profit on her SoHo property, too, despite opting to sell during he height of the COVID-19 pandemic, and sold her Connecticut estate for nearly double what she paid for it. Bethenny Frankel has made millions on real estate sales, despite what critics might think of her decor choices, and there is more to come.

There is another move in the future

Bethenny Frankel’s newest real estate journey has taken her out of the New York tri-state area, where she’d grown comfortable. Now living in Florida, she insists she’s never been happier. Frankel has spoken openly about feeling like she and her teen daughter have the community they were lacking in the ritzy Connecticut enclave they called home during the pandemic. Despite being happy where she is, Frankel admits that her current home, the one featured in the magazine spread that enticed so many comments on her style, is not her final real estate chapter.

Frankel has always been open about her plans to get rid of the property once her daughter, Bryn, graduates from high school. That is still a few years away, though. Frankel revealed she purchased the home for a bargain price because the owner was facing foreclosure. The expansive property was sold to her for $4.2 million. She expects to put it on the market in three years for around $7 million, assuming the market holds up. If it sells as her other properties have, she should take home a substantial profit. Frankel has yet to share what will come after that. Whatever it is, it’s safe to assume it will involve another smart real estate investment.

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