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Kim Kardashian has ditched her signature locks for a short blonde do and fans are loving the look, but it’s only temporary.

The star switched out her long dark tresses for a curly blonde bob hairstyle in an ad for her SKIMS partnership with fashion designer Roberto Cavalli.

In a SKIMS post on Instagram, Kardashian stunned in a one-piece swimsuit featuring a Cavalli archival print of a tiger’s face to go with her blonde do. She received a ton of praise and plenty of fire emojis from commenters for the look.

Her mom, Kris Jenner, was also on hand modeling glamorous styles for the campaign in a post captioned: “Two iconic brands become one in this collection that embodies the essence of Italian luxury with Roberto Cavalli’s exotic prints and SKIMS signature swim fabric and silhouettes.”

Jenner was also featured in a video alongside her daughter announcing the launch of the collaboration.

Fans reacted to the mother-daughter ad writing: “In love with this commercial,” “Dope … I don’t know how many times I can watch this!?!.. Not enough,” “This is marketing !!!!! I’m in love with this project,” and “Love Kris in this campaign Kim!”