NFL Fans Already Know Who They Want to Play the 2027 Super Bowl Halftime Show
Bad Bunny just broke viewership records for the Super Bowl halftime show, but NFL fans are already looking forward to next year’s show. There are many artists people want to see, but one artist comes out on top amongst NFL fans. Perhaps unsurprisingly, Taylor Swift is the top choice for the halftime show performer.
NFL fans want to see Taylor Swift perform at the Super Bowl halftime show
Swift announced that she does not plan to tour for her most recent album, The Life of a Showgirl. Still, fans are hoping to see her perform live at the Super Bowl halftime show.
“According to a poll of 3,000 NFL fans, Taylor Swift is the most wanted headliner for the 2027 Super Bowl halftime show,” a spokesperson from VegasInsider.com told Showbiz Cheat Sheet. “Not only is Taylor Swift the overall top choice, but she also ranks as the #1 pick in the most U.S. states (22 states), the most NFL fandoms (13 NFL fanbases), and she also leads among both male and female respondents.”
Swift has been the top choice for multiple years in a row. This that the demand for her halftime show isn’t slowing down.
“Additionally, over the last four years we have been conducting the Super Bowl halftime show survey, Taylor Swift has been named the most wanted headliner every single year, showing that demand for her to perform isn’t fading,” they continued. “Rounding out the top three most wanted halftime show headliners for 2027 are British artists: Elton John – who has surprisingly never headlined before – in the second spot and Adele at No. 3.”
People also want to see artists including Ariana Grande, Post Malone, and Mariah Carey.
Taylor Swift shared why she hasn’t played the Super Bowl halftime show
Given Swift’s popularity, it feels a little surprising that she hasn’t played the halftime show. She said that while she’s had conversations about it, she has never received an official offer.
“Jay-Z has always been very good to me, our teams are really close, they sometimes will call and say, ‘How does she feel about the Super Bowl?’ and that’s not an official offer or a conference room conversation,” she said on The Tonight Show With Jimmy Fallon.
Swift said that she didn’t think she should play the halftime show while having a partner in the NFL. She has been with Travis Kelce since 2023.
“We’re always able to tell him the truth, which is I am in love with a guy who does that sport on that actual field,” she said, adding, “That is violent chess. That is gladiators without swords. That is dangerous. The whole season, I am locked in on what that man is doing on the field. Could you imagine if he’s out there every single week, putting his life on the line, doing this very dangerous, very high-pressure, high-intensity sport, and I’m like, I wonder what my choreo should be?”
She has previously attended the game as a fan
While Swift has not played the halftime show, she has attended the Super Bowl as a fan. Kelce played in the Super Bowl with the Kansas City Chiefs. She attended the game in 2024 and 2025.
This year, Kelce watched the game as a fan. Swift did not attend with him, though.