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The NFL announced in September that Puerto Rican superstar Bad Bunny would be headlining the Super Bowl LX halftime show. The decision has led to one of the most-talked-about Super Bowl halftime performances of all time and something the Grammy winner‘s fans have been waiting for.

As Terry Rosoman, Head of Marketing at online ticketing platform TicketSource, explained, “What makes this halftime show so exciting is that Bad Bunny is set to make history as the first headliner to perform entirely in Spanish. He’s already proven his global appeal, having appeared alongside Jennifer Lopez and Shakira in 2020 in one of the most-watched halftime shows ever. 

“His recently released trailer is very telling of what we can expect from his performance. It features people of all ages, genders, and backgrounds, sending a clear message of unity: no matter who you are or where you’re from, this is for you … that could easily go down as one of the most-watched halftime shows in history, with music and moments designed to bring the world together.”

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Playing at the Super Bowl brings a whole lot of attention and opens artists up to a new audience they didn’t have before, and now some want to know more about Bad Bunny.

Bad Bunny’s age and how he got his stage name

Bad Bunny was born Benito Antonio Martínez Ocasio on March 10, 1994, in Vega Baja, Puerto Rico, to parents Tito Martínez and Lysaurie Ocasio. He has two younger brothers, Bernie and Bysael.

Bad Bunny became interested in music at an early age and was a big fan of fellow Puerto Rican recording artist Daddy Yankee growing up. While he was in college at the University of Puerto Rico studying audiovisual communication, the rapper began sharing music on SoundCloud and gained popularity in 2016 with his track “Diles.” 

And how did he get his stage name? He told ET, “When I was a little boy in school I had to dress up as a bunny, and there’s a picture of me with an annoyed face. And when I saw it, I thought I should name myself ‘Bad Bunny.’ It’s a name I knew would market well. A bunny is something so common that I thought to myself, every time someone sees one, they’ll remember my music.”

In 2017 and 2018, Bad Bunny was featured on a handful of successful singles, including “Pa Ti,” “Loco Pero Millonario,” “Sensualidad,” and the Grammy-nominated smash hit “I Like It” with Cardi B and J Balvin. He released his debut album X 100PRE  in December 2018. It climbed to No. 1 on Billboard’s Top Latin Albums chart.

Bad Bunny’s net worth

Not long after his performance at the 2020 Super Bowl halftime show with Shakira and Lopez, Bad Bunny released the album YHLQMDLG (Yo Hago Lo Que Me Da La Gana). That May, the album Las Que No Iban a Salir dropped, and in November of that same year, he put out another album, l Último Tour del Mundo

In a 2021 interview with Spin, Bad Bunny said: “I’m pleased that we are in a time where I don’t need to change anything about myself—not my musical style, not my language, not my culture—to go far. That doesn’t mean I’ll never sing in English. I already sang in Japanese, so maybe one day I’ll sing in English. It feels great to do things my way.”

His latest album, Debí Tirar Más Fotos, came out in January 2025. It spent four weeks atop the Billboard 200. In February 2026, Debí Tirar Más Fotos became the first Spanish-language album ever to win Album of the Year at the Grammys.

In addition to his musical career, Bad Bunny has also ventured into the world of professional wrestling, making WWE appearances over the years and is a one-time WWE 24/7 Champion.

Today, the superstar has a net worth of $100 million, per Celebrity Net Worth.