Selena Gomez Gives a Nod to Her Relationship and Album With New Ice Cream Launch
Selena Gomez might have started her career as a Disney actor, and followed it up with a successful music career, but these days she’s a businesswoman, too. Aside from her makeup empire, Selena Gomez is also the co-owner of Serendipity Brands, an iconic ice cream and dessert brand. She is flexing her ownership muscles with a new ice cream flavor launch that pays homage to Benny Blanco and the album they created together. We have all the details on the brand-new offering.
Selena Gomez is releasing an album, and love-inspired ice cream with Serendipty Brands
Selena Gomez fans and ice cream lovers can unite. The iconic songstress is releasing a new ice cream bar that pays homage to her love and her album, reports People. According to the outlet, Serendipity Brands is set to drop a “I Said I Love Blue First” ice cream bar. The release is in partnership with GoPuff. The name of the bar refers to Gomez’s album, I Said I Love You First, which she co-created with her now-husband, Benny Blanco. The album’s name was inspired by the fact that Gomez was the first one to utter those three special words. He, of course, said it back.
Serendipity Brands’ newest ice cream offering leans heavily into classic flavors, which isn’t uncommon for Gomez-led creations. While the bar’s center is blue, its flavor is that of an elevated vanilla bean ice cream. To make it stand out from the crowd, ribbons of decadent fudge and crunchy cookie bits are mixed throughout. To top it all off, the bar is enrobed in a blue chocolate shell for a satisfying snap. The decision to turn the bar blue is a nod to the song “Bluest Flame.”
The release celebrates the one-year anniversary of Gomez and Blanco’s album. The duo, who began dating in 2023, announced thier engagement in December 2024. They married in a lavish wedding in September. The actor and the songwriter regularly discuss their relationship in interviews.
What are Serendipity Brands’ most popular flavors?
The new ice cream release has Selena Gomez fans excited, but it’s not exactly her first special release for Serendipity Brands. Back in 2020, Gomez and the brand released a special cookies-and-cream flavor to celebrate her collaboration with BLACKPINK. The “remix” flavor, offering pink vanilla ice cream laden with cookie pieces, is among the brand’s most popular releases.
Other staple flavors keep the ice cream purveyor afloat. Frrrozen Hot Chocolate, Central Perk Almond Fudge, and Birthday Cake routinely fly off the shelves. The famed Frrrozen Hot Chocolate is linked to Serendipity 3’s iconic dessert and is the brand’s most popular flavor by far. The decadent offering features a smooth milk chocolate base, whipped cream swirls, and chocolate shaving mix-ins. Central Perk Almond Fudge is culturally linked to Friends. The classic flavor marries a bold coffee base with chocolate-covered almonds and fudge swirls.
