The Most Sustainable Celebrity Brands of 2026
Many people flock to celebrity brands, even when they’re not sustainable. Still, a high portion of consumers want to support brands that are eco-friendly. For people looking to support sustainable brands in 2026, here are the celebrities to look to.
A report examined the most sustainable celebrity brands
These days, more and more celebrities have brands on top of the work that made them famous. Increasingly, these brands have embraced sustainability.
“Most celebrity brands focus on looking good and getting influencer buzz rather than being transparent about where their products actually come from, but we’re starting to see that change,” the CEO of Arka said. “Smaller companies have a real edge here; they can pick their suppliers more carefully, cut out the middlemen, and make changes faster when they need to. The brands doing well in this study are building cleaner operations from day one. As more consumers start caring about this stuff, that kind of smart planning could set brands apart, not just look good on paper.”
A report by Arka found that Dwayne Johnson’s Papatui, a men’s grooming brand, was the most sustainable.
“Dwayne Johnson’s Papatui is the most sustainable celebrity-owned business,” they noted. “The brand proves that luxury can be eco-friendly, generating $1.25 million in revenue while keeping its environmental impact well below the industry average. At a premium $43 price point, the production process is clean, producing just 5 kilograms of carbon pollution per product sold.”
Lady Gaga’s Haus Labs takes the second spot, Kylie Jenner’s Kylie Cosmetics takes the third, and Miranda Kerr’s Kora Organics is in fourth. Other sustainable celebrity brands include Hayley Williams’ Good Dye Young, Tracee Ellis Ross’ Pattern Beauty, Priyanka Chopra’s Anomaly Haircare, Millie Bobby Brown’s Florence by Mills, Jennifer Lopez’s JLo Beauty, and Blake Lively’s Blake Brown.
Papatui says they prioritize clean ingredients
Johnson launched Papatui in 2024. The brand has skin, hair, and body products for men. The brand’s website notes that it seeks to use clean ingredients.
“PAPATUI is a men’s care brand built on the belief that taking better care should be simple, effective, and accessible to everyone,” it reads. “Founded by Dwayne ‘The Rock’ Johnson, PAPATUI was created to redefine men’s care with high-performance formulas, clean ingredients, and a routine that fits real life.”
Papatui is exclusively available at Target stores.
Dwayne Johnson’s sustainable celebrity brand also donates products to youth groups
Johnson’s brand also donates their products to youth advocacy groups.
“At PAPATUI, we donate body care and shower products to youth groups focused on at-risk or less privileged youth. Why? There’s power in the confidence young people get from smelling good and taking care of themselves,” the site reads. “Confidence is critical in the teenage years. Having access to quality body care products is important. “
They encouraged after-school and sports programs to see how donations can impact them.
