Taylor Swift Has Caused a ‘Ripple Effect’ in the Jewelry Industry
Almost everything Taylor Swift starts a trend, including her choices in jewelry. Swift, who recently drove up searches for old mine-cut rings after announcing her engagement, has had a tangible impact on the industry, said the managing director of Berganza. He told Showbiz Cheat Sheet how Swift has influenced jewelry trends.
Taylor Swift has impacted jewelry trends, according to an industry expert
Swift’s level of success and dedicated fan base mean that everything she does gets attention. Her style and jewelry choices have the ability to drive trends. The friendship bracelets from her Eras Tour are an example of this.
“Taylor Swift’s impact on jewelry is fascinating,” said Justin Daughters, the managing director at Berganza, tells us. “The Eras Tour friendship bracelets are particularly compelling. Inspired by her song ‘You’re On Your Own, Kid,’ the bracelets have become more than a concert memento. Fans exchanging them has turned a simple accessory into a shared ritual. From a jeweler’s perspective, it’s a brilliant demonstration of jewelry’s ability to foster connection and carry meaning far beyond its material value.”
He noted that her new song “Opalite” has driven searches for the gemstone.
“Taylor’s influence extends to gemstone trends, too. Her [new] track ‘Opalite,’ thought to reference Travis Kelce’s October birthstone, sent searches for opalite and opals surging 31% in a week, reaching 77,000 searches last month,” he said. “That’s the kind of tangible ripple effect we watch closely in the industry, when a pop culture figure can turn a gemstone into a trend overnight, it speaks to her rare combination of cultural and aesthetic influence.”
He described her styling as “sustainable and sentimental”
She joked that she should have invested in friendship bracelet beads
Swift is well aware of the impact her Eras tour had on jewelry trends. During the record-breaking tour, Swift’s fans made friendship bracelets to trade with other concertgoers. As Daughters noted, the idea came from the song “You’re on Your Own, Kid,” in which she sings, “So, make the friendship bracelets, take the moment and taste it.”
Swift loved that her fans made and embraced this trend.
“I would hear all these stories about people making friends,” Swift said on The Graham Norton Show. “And the whole friendship bracelet thing was pretty beautiful, too, where people would make the friendship bracelets and they would trade them with each other and they’d meet each other. They are the friendship bracelets. And it was kind of this sweet thing that the fans did on their own.”
It became such a phenomenon that Swift joked she should have invested in the beads used to make the bracelets.
“We didn’t, like, market this,” she said. “This wasn’t, like, a thing we did. Or else I would have invested in beads.”
Taylor Swift wore thousands worth of jewelry for her ‘Life of a Showgirl’ film
In The Official Release Party of a Showgirl, a theatrical film released on Oct. 3, Swift wore $30,000 worth of jewelry. She wore a $21,440.56 necklace with the phrase “Never Not Travel” engraved on a gold plate.
She also wore a $7,900 Tiffany pendant with a diamond-encrusted “T” in an apparent nod to Travis Kelce.
