Taylor Swift and Travis Kelce: The Chiefs’ CEO Said Their Fanbase Shifted Significantly When The Couple Started Dating
Taylor Swift and Travis Kelce are getting married, which could have a direct impact on the Kansas City Chiefs. According to the team’s CEO, the fanbase changed significantly after the couple began dating. He said she has brought in a whole new group of fans and increased the number of female fans.
Taylor Swift and Travis Kelce’s relationship impacted the Chiefs’ fanbase
While Swift has gotten some criticism from NFL fans, the Chiefs’ CEO, Clark Hunt, said he is happy Swift has a connection with the team. It has brought in a host of new fans.
“The first thing to mention here is how happy we are for both Travis and Taylor in their relationship,” he told The Hollywood Reporter. “That’s the most important thing. It certainly has opened up an opportunity for us to connect with a new demographic from a fan standpoint.”
Hunt said he believed Swift’s presence made the team’s fanbase more female than male.
“I’m pretty sure that the Chiefs ranked No. 1 among NFL teams in the female demographic,” he said. “From the time that Taylor started dating Travis, we’ve seen a big shift from approximately 50 percent male and female to now our fanbase in North America is 57 percent female, which is very unique among NFL teams. She clearly has had a big impact.”
He also appreciated the fact that Swift is clearly a dedicated fan of the team.
“I enjoyed seeing the New Heights podcast and hearing her talk about her passion for the team. She’s clearly not a casual fan,” Hunt said. “She’s gone all in, which is really great. Again, we couldn’t be more happy for their relationship and we’re happy to have Taylor as part of the Chiefs’ kingdom.”
He also noted that the energy in the stadium is different when Swift is there
When Swift attends an NFL game, the cameras show her almost as much as they show the teams. Hunt said there is a notable difference in the coverage when she is there.
“Well, there’s usually a 100 percent focus on what is happening on the field,” he said. “When Taylor attends a game, there’s always a little bit of a spectacle going on in a suite somewhere in the building, which the networks have done a great job of capturing.”
The energy in the stadium is even different when Swift is in attendance.
“I know our fans really enjoy it and love having her there knowing that she’s such a great Chiefs fan,” he said. “It does create a different energy when she’s in attendance.”
Taylor Swift wants to avoid attention when she attends Travis Kelce’s games
While eyes turn to Swift when she’s at a game, she doesn’t want the attention. At the Super Bowl, she hoped the focus would remain on the team.
“Taylor doesn’t want to be the center of attention,” a source told The U.S. Sun. “She just wants to support Travis and help him focus on the game.”
Ultimately, though, Swift was unable to avoid attention at the game.
