Taylor Swift’s Wedding Could Be the Most Lucrative Celebrity Event ‘in History,’ Said PR Strategist
Taylor Swift’s engagement has a brand value in the hundreds of millions, and her wedding could be even more commercially valuable. Swift and Travis Kelce announced their engagement in an Instagram post that has brought in over 36 million likes. As Swift’s team celebrates her romance with Kelce, they could also be gearing up for an explosion of marketing opportunities. With the wedding and a rumored Super Bowl halftime show performance, Swift could have one of the most commercially successful celebrity moments in history ahead of her, said a PR strategist.
The celebrity couple is happy that their engagement news is now out in the open
Swift and Kelce announced their engagement to fans at the end of August. Their friends knew about their upcoming nuptials before this, though.
“Taylor and Travis’ friends are thrilled for them, and a lot of them found out about the engagement right after it happened,” a source told People. “Keeping it quiet wasn’t easy but now that it’s out, everyone’s just excited.”
The source also said that the couple and their loved ones are happy that fans can share in their excitement.
“It has been a relief not having to keep it a secret anymore and they are glad it is out in the open,” they said. “Both families are overjoyed. There were toasts, happy tears and everyone is thrilled for them. Friends have been stopping by and sending little gifts. It has all been intimate, nothing over the top.”
Taylor Swift’s wedding will be extremely commercially impactful, said a PR expert
Swift’s Eras Tour set records for the revenue it generated. Her wedding could have a similar impact, according to PR strategist and founder of Cupid PR Sophie Rhone. The opportunity for sponsorship deals across music, sport, and lifestyle industries is enormous. This is particularly true if Swift also performs at the Super Bowl.
“Taylor Swift isn’t just celebrating a personal milestone, she’s shaping entire industries. Her engagement to Travis Kelce merges the worlds of music, sport, and entertainment, creating unparalleled marketing opportunities,” Rhone tells Showbiz Cheat Sheet in an emailed statement. “Add in the prospect of a Super Bowl performance, the most valuable ad stage on the planet, and you have a perfect storm of global visibility for the brands who get in early.”
Rhone noted that if Swift takes the coveted stage at the Super Bowl, brands linked to the wedding industry could benefit from “billions in media value.” She and Kelce also have the opportunity to capitalize on their “power couple” brand. This could open new avenues for them in lifestyle, food, or travel content.
A wedding provides many opportunities for the couple to score partnerships and endorsements. They can also capitalize on their engagement, honeymoon, and family life down the line. While a wedding is usually a big expense for couples, it could prove lucrative for Swift and Kelce.
“Even a conservative estimate puts Taylor’s engagement-related brand value in the hundreds of millions,” Rhone said. “If the Super Bowl rumours come true, the timing could make her wedding the most commercially valuable celebrity event in history, eclipsing royal weddings and even her own Eras Tour in terms of marketing impact.”
Taylor Swift and Travis Kelce reportedly have not started planning their wedding
Rhone said marketers are likely eagerly waiting for any wedding news from Swift. The couple is reportedly just enjoying their engagement for the time being, though.
“Taylor and Travis have been in celebration mode ever since the engagement,” a source close to the couple told People. “They are not in the wedding planning phase yet.”
They aren’t in any rush to start planning the big day.
“Right now they just want to enjoy being engaged and they are going to take their time with it,” the source said. “It has been a relief not having to keep it a secret anymore, and they are glad it is out in the open.”
