With huge subscribers numbers — and signs of streaming-service fatigue — some predicted that Disney+ could be a Netflix killer. But are people really ditching their Netflix subscriptions for Disney+? A new survey sheds some light on the issue.
Half of people say Disney+ is ‘as good as’ Netflix
People have had a few months to try out Disney+, and it seems that many like what it has to offer. Thirty-seven percent of Americans have signed up for the service, a survey of nearly 64,000 people by research firm Piplsay found, and another 17% said they plan to sign up soon. However, those numbers suggest that more than 40 million people have signed up for Disney+, Variety noted, which exceeds actual subscriber counts released by Disney.
Of people surveyed, 49% said Disney+ was just as good as Netflix; 23% said it was better than Netflix and 28% said it wasn’t as good. People younger than 38 were slightly more likely to have already subscribed to Disney+ and to say that the two services were equally good.
Are people dropping their Netflix subscriptions?
Overall, Disney+ is getting positive reviews from consumers. But do they love it enough to ditch their other subscriptions? In some cases, yes. Thirty-six percent of people said they unsubscribed from another streaming service after joining Disney+. But it’s not clear whether those people ditched Netflix or another streaming platform like Hulu or Amazon Prime.
Most people, however, appear to see Disney+ as a supplement to their other streaming services, rather than a replacement. And even if some people are ditching Netflix, others are still signing up. The company added more than 8 million new subscribers worldwide in the fourth quarter of 2019, including 420,000 in the U.S. (Disney+ is not yet available in all countries.)
Netflix dwarfs Disney+, for now
Despite a strong start for Disney+, it’s still dwarfed by Netflix when it comes to total subscribers. A total of 167.1 million people subscribe to Netflix around the world, with about 60 million in the United States. But that might not be the case for long.
Disney+’s subscriber numbers are almost sure to grow as the service rolls out in other countries. Meanwhile, Netflix might have reached its peak in the U.S., a 2019 report from PwC suggested. But there’s still room for Netflix to grow abroad.
With high-profile series like WandaVision and The Falcon and the Winter Soldier set to launch later in 2020, Disney+ will likely continue to attract new subscribers. But Netflix has its own batch of originals that should keep people interested, such as the Steve Carrell comedy Space Force, a new season of Ozark, and the Anne Hathaway movie The Last Thing He Wanted. 2020 could also see new seasons of Dark, GLOW, The Crown, and Stranger Things.