Beyonce Ivy Park Collection Just Got Major Competition From This Fastfood Chain
Beyoncé rose to fame as a music star and over the years, has become one of the most iconic figures in pop culture. From signature dance moves to songs that inspire and delight, it seems as though Beyoncé has cornered the market in every way imaginable.
However, in 2016, she launched her very own clothing line, Ivy Park. In the past few years, it has continued to perfect the brand.
Still, the clothing line has not been without controversy. After the most recent product launch, a few fans pointed out some bizarre similarities between Beyoncé’s line and a very popular fast-food chain.
How did Beyoncé found her clothing line?
In 2014, Beyoncé announced that she would be collaborating with businessman Sir Philip Green in the release of a brand-new clothing line, known as Ivy Park. The first launch wasn’t until the spring of 2016, with Beyoncé promoting the line on magazine covers and in interviews.
The singer was especially passionate about the line, noting the similarities between the name of the brand and her eldest daughter’s name. The original launch featured a wide variety of athletic wear, from sports bras to workout wear and sold out in a matter of minutes.
In 2018, Sir Philip Green stepped away from the brand and Parkwood Entertainment, Beyoncé’s company, acquired full creative control over the Ivy Park brand. Almost immediately, Beyoncé started working on her next collaboration, a partnership with the hugely successful sportswear company Adidas.
After months of preparation, the new Ivy Park line was launched in January 2020. Customers and fans couldn’t get enough of the pieces and similar to previous launches, everything sold out in very short order.
What do fans say about Ivy Park?
Although Ivy Park has undoubtedly been a massive success with consumers, there have been some issues reported with the line.
For one, many customers were unhappy at just how quickly the pieces sold out. A lot of people blamed the Adidas online store and the proprietary “waiting room” designed to make sure that everyone would be able to get a shot at the pieces that they wanted.
Shortly after the line sold out, Beyoncé and her team posted a statement to the website, saying in part: “The overwhelmingly positive response to adidas x IVY PARK is something we could have only dreamt about. This IVY PARK capsule collection is only the first in an ongoing partnership with our world-class ally, adidas.”
With the promise of new goods on the horizon, disappointed fans might not have to wait too long before getting their hands on Beyoncé’s ultra-popular clothing line.
Did Beyoncé copy Popeyes?
Not long after Ivy Park’s latest hugely successful launch, fast-food chain Popeyes started making the news — and not for their social-media famous chicken sandwiches. After many fans started pointing out how similar the color scheme in the Ivy Park line was to Popeyes uniforms, the chicken chain cheekily put up images of their newly-designed employee uniforms, which looked a great deal like certain athletic wear pieces from the Ivy Park line.
Popeyes even linked their online store, which features a variety of clothing for chicken sandwich aficionados, and posted the tagline, “That Look From Popeyes.” While it seems unlikely that Beyoncé set out to copy the Popeyes color scheme, the similarity is truly uncanny.
Fans will have to wait until the next launch to see what new colors and designs the pop superstar comes up with and whether or not any new fast-food chains decide to capitalize on the merchandising opportunity.