BTS Just Dropped the First Concept Photo for ‘BE’ With No Warning

A BTS comeback is officially upon us. On Oct. 19 at 11 a.m. ET, BTS released the first concept photo for their upcoming album BE (Deluxe Edition). The album will be released on Nov. 20. With the album a month away, fans were not expecting concept photos to drop this early.

BTS | Big Hit Entertainment

BTS will release a new album called ‘BE (Deluxe Edition)’

On Sept. 27 at 11 a.m. ET, Big Hit Entertainment announced the title of the new album and that it will be released on Nov. 20. According to a press release from the company, “The new album imparts a message of healing to the world by declaring, ‘Even in the face of this new normality, our life goes on.'”

The press release also pointed out that the members of the K-pop group were involved in the album’s “overall production: concept, composition, design, etc.” Because of the group’s thorough involvement, BE (Deluxe Edition) will show the members’ “thoughts, emotions and deepest ruminations” and it contains the “most ‘BTS-ish’ music yet.”

BTS released the first concept photo for ‘BE (Deluxe Edition)’

At this point, we should know to expect the unexpected with BTS, but apparently, we never learn. On Oct. 19, the band shocked ARMY around the world when they released the first concept photo for BE (Deluxe Edition). The photo was released a month before the album actually comes out, and the group did not release any sort of comeback map or promotion schedule.

This brings up several questions. Will BTS release any sort of comeback schedule for BE (Deluxe Edition)? How many sets of concept photos will there be? If they released the first concept photo this early, what else do they have planned?

In the first concept photo for BE (Deluxe Edition), the BTS members sit wearing a mix of formal and casual attire. The group is surrounded by instruments and recording equipment, reinforcing the fact that the members are self-producing the album. Reminiscent of the band’s Love Yourself: Tear era, all of the members have black hair.


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The members are self-producing the album

BTS first announced they were working on a new album back in April when RM held a YouTube Live. In the YouTube video, he told fans the group planned to share a behind-the-scenes look at the making of the album. A few days later, Suga told fans in a YouTube Live that each member would have a specific role to help self-produce the album.

Since then, Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook have shared multiple videos on the BANGTANTV YouTube channel. The videos have shown the members disclosing their roles in the production of the album, discussing the album’s theme, updating fans on the album’s progress, and recording music.

With the surprise drop of the first concept photo, it seems that BTS are also promoting album the way they want. We can’t wait to see what the group decides to release next.