The day is finally here, and it was worth the wait. On Aug. 21, BTS released their new single “Dynamite,” and the premiere went off with a bang. The music video for “Dynamite” achieved millions of views within minutes, and the upbeat vibe of the song delivered positivity to fans around the world.
BTS wanted to help fans amid the coronavirus (COVID-19) pandemic with ‘Dynamite’
When BTS first announced they would release a single on Aug. 21, they told fans they wanted to bring positivity to them as quickly as possible.
“We have prepared a new single for ARMY, set for August 21. We are preparing an album for the second half of this year, but decided to first release a single because we wanted to reach our fans as soon as possible. Due to COVID-19, people around the world have been going through tough times and we wanted to share some positive energy with our fans,” the Korean band said during a VLIVE on July 27.
BTS also told fans the song would be released entirely in English, which proved to be a new challenge for them.
“We also needed a breakthrough during these unforeseen times, so we worked on this new song. This is a new challenge for us as well. When we first heard and recorded the song, we were energized and our spirits were lifted up. We can’t wait to share this song with you all and enjoy it together,” they said.
‘Dynamite’ is exactly what the world needs
A few hours before “Dynamite” premiered, Big Hit Entertainment sent out a press release saying, “Though they had not initially planned to release a digital single, the seven members’ eagerness to be with their beloved fans as soon as they could won the day. The band is excited to be able to share the single’s fervent cheers and encouragement with the listeners around the world.”
“Dynamite” did exactly that.
Filled with bright colors, comforting nostalgia from throughout the years, and upbeat lyrics, the “Dynamite” music video is the warm hug and serotonin boost the world so desperately needs. In the video, the BTS members dance and sing with radiant smiles on their faces, giving subtle encouragement to their fans.
“‘Cause I, I, I’m in the stars tonight / So watch me bring the fire and set the night alight (Hey) / Shining through the city with a little funk and soul / So I’ma light it up like dynamite, woah,” the group sings during the song’s chorus.
The music video broke viewing records
Shocking absolutely no one, it seems BTS already broke YouTube records with their new Disco pop song. According to Forbes, YouTube’s live counter showed the music video “attracted at least 3 million concurrent viewers” which would mean BTS achieved the biggest YouTube premiere of all time.
Within an hour and 14 minutes, the “Dynamite” music video surpassed 20 million views, becoming the fastest music video to do so. In over two hours, the music video reached 27 million views on YouTube, and the views are still growing.
The special meaning behind BTS’s ‘Dynamite’
Given the current times with the coronavirus, there is a lot of pain in the world. Everything has changed and will most likely continue to change for some time. It would have been understandable if BTS released a song that was sorrowful in tone. No one would have faulted them for it, and it probably would have provided something cathartic to listeners.
However, BTS chose to take a risk with “Dynamite,” all in an effort to bring some joy to people, if just for a few minutes. That is something that cannot be understated.
They chose to sing in a language they are not fluent in to give themselves a challenge and make the song more accessible to people who might need positivity. Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook chose to rise above the negativity to deliver something that is light and fun. With “Dynamite,” BTS provided not only escapism but also hope.