BTS: The Meaning Behind Jungkook’s BT21 Character, Cooky

Jungkook is the “Golden Maknae” of BTS, performing on “Permission to Dance,” “Dynamite,” “Butter,” and solo songs like “My Time.” He’s also the brains behind Cooky, the rabbit created in conjunction with BT21.

Here’s what we know about this Line Friends character.

BTS created original BT21 characters, thanks to Line Friends

Jungkook of BTS performs during the 63rd Annual GRAMMY Awards
Jungkook of BTS performs during the 63rd Annual GRAMMY Awards | Theo Wargo/Getty Images for The Recording Academy

From McDonald’s to FILA, BTS had several impressive collaborations since its debut. Thanks to a partnership with Line Friends, these idols created cartoon characters that appeared on dozens of products later. 

Thanks to the Line Friends online stores, fans can purchase everything from turntables to lamps to humidifiers, sporting their favorite BT21 characters. Even at BTS concerts, fans wear merchandise sporting their favorite BTS member.

The BTS members each created a unique character. That was in addition to Van, the BT21 figure that represents ARMY. That includes RJ (Jin), Chimmy (Jimin), Tata (V), Mang (J-Hope), Shooky (Suga), and Koya (RM). Jungkook created a sassy, pink bunny which he affectionately named Cooky. 

Jungkook created the pink bunny BT21 character named Cooky

During an official video with BT21, ARMYs saw these idols create their characters. Jungkook sketched his spunky rabbit. After a quick brainstorming session with the other members, he named the character Cooky, giving the bunny a brief backstory.

“Cooky is unstoppable when he’s mad,” Jungkook said, according to a translation on the video. “Cooky always carries chocolate chip cookies.”

This character’s name is also a nod to Jungkook’s nickname. Aside from his “Golden Maknae” nickname, ARMYs call Jungkook everything from “JK” to “Jungkookie” to “Kookie.” “Cooky” is not spelled the same as “Kookie,” it still has a similar pronunciation.

According to Metro, Cooky also works out a lot. He imagines that he transforms into a huge “muscle man” when he gets angry. In BT21 cartoons posted to YouTube, this character even showcased a leg workout routine. 

Jungkook even uses Cooky’s BT21 merchandise

Like most BTS members, Jungkook is an unapologetic user of BT21 merch. During one video, Jin even wrote a big “I’m JK” on Jungkook’s Cooky-themed cosmetics bag. In a Twitter picture, the idol cuddled with a giant Cooky plush.

There are several other ways fans can get their hands on BTS-themed merchandise. There’s the official Weverse shop, created in conjunction with the fan-to-artist communication platform. In Seoul, BTS even had a “Map of the Soul” pop-up shop. 

Even when BTS partnered with McDonald’s to bring the “BTS Meal” to restaurants, the K-pop group created official merchandise to match the theme. There were official products released at select Starbucks stores, as well as clothing items sold during the Permission to Dance on Stage concerts.

As one of the biggest boy bands in the world, BTS serves as clothing ambassadors to brands like Louis Vuitton. In terms of their music, the K-pop group’s deluxe album, Be, is available on Spotify, Apple Music, and most major streaming platforms.

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