Why BTS Has to Release So Many Different Versions of Their Songs
The K-pop group BTS is known for its worldwide fan base. Sometimes, they even release songs in Japanese and English. Hereās part of the reason why BTS has so many versions of their best-known songs.Ā
BTS is one of the worldās biggest boy bands
Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook make up one of the worldās biggest boy bands. Together, they earn millions of streams and sell-out concerts, most recently their residency in Los Angelesā SoFi Stadium.
With so many chart-topping songs, it makes sense for this K-pop group to remix some of their best hits. There are holiday versions of songs like āButterā and āDynamiteā and even Japanese versions of āBoy With Luvā and āMIC Drop.ā
BTS releases āJapanese Versionsā of songs like āBoy With Luvā and āIdolā
In addition to releasing their original songs in Korean/English, BTS sometimes debuts albums performed predominately in Japanese. They released Map of the Soul: The Journey in 2020, which featured āJapanese Versionsā of āBlack Swanā and āOn.āĀ
In 2018, that meant Face Yourself, complete with Japanese versions of āDNAā and āNot Today.ā However, BTS wouldnāt be the only K-pop group to release Japanese versions of their hit songs. One reason could be the large market of music listeners in that country.
āFor the vast majority of the groups, aside from the domestic Korean market, the second most important (sometimes the most important after theyāve been established) is Japan,ā one Quora user noted. āAs the second-largest music market after the [United States], targeting Japan with Japan-only singles and translated K-Pop songs makes sense business-wise.ā
Some of the BTS members even speak Japanese, including the group leader RM and one rapper of the group, J-Hope. They all understand the second language well, with some members even understanding and speaking a third or fourth language.Ā
BTS released songs entirely in English, including āDynamiteā and āButterā
āDynamiteā marked a turning point for the K-pop group, as this was their first song performed entirely in English. (Other songs featured English lyrics, including āBoy With Luvā and āMIC Drop.ā) The boy band even earned their first Grammy nomination for the song.
āThe core of BTS is delivering our stories through music in a genuine way,ā Jin said during an interview with the Grammys. āāDynamiteā is along those lines. Itās a song that gives us strength and embodies the message we want to give to our fans. We believe sincerity always comes through.ā
A few months later, BTS released their second song recorded entirely in English, āButter,ā as well as several remixes. One version featured rapper Megan Thee Stallion, earning millions of Spotify plays since its release.Ā
The same year brought BTSā āPermission to Dance,ā another track performed entirely in English. It was this song that became the title of their SoFi Stadium residency ā Permission to Dance on Stage.Ā