Burger King Was ‘Infired’ by BTS and the ‘Love Yourself’ Era
This K-pop group collaborated with brands like The Coca-Cola Company and fast-food chains like McDonald’s. However, other restaurants shared their support for BTS and their albums like Love Yourself: Answer.
That includes Burger King, whose Twitter account shared that they were feeling “infires” by the boy band.
BTS is one of the world’s biggest boy bands
RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook make up the chart-topping, Grammy-nominated K-pop group BTS. Together, they released songs like “Butter,” “Life Goes On,” “Boy with Luv,” and “Dynamite,” earning billions of streams on YouTube and recognition for their positive message.
Since their debut, these artists caught the attention of several impressive brands, including Samsung, FILA, Louis Vuitton. They also earned praise from Burger King, a fast-food chain popularized in the United States.
Burger King shared their love for BTS and the ‘Love Yourself’ era
In 2019, Burger King tweeted a picture of a burger with a similar scribble drawing style to BTS’ albums Love Yourself: Tear, Love Yourself: Answer, and Love Yourself: Her. The account captioned the picture, “was feeling infires.”
Almost instantly, members of the BTS ARMY liked and commented on the post, asking if Burger King “stanned” the K-pop group. The answer was a resounding yes. BTS has not commented on this support for the fast-food chain.
The Love Yourself era of BTS’ music also came with a partnership with UNICEF. K-pop group launched their “Love Myself” anti-violence campaign.
BTS recently collaborated with McDonald’s
Burger King wouldn’t be the only restaurant that shared its love for BTS and the BTS ARMY. After V revealed his love for Panda Express during an interview, the fast-food chain tweeted, “Because of Taehyung, [Panda Express is] officially part of the ARMY.”
In the past, BTS released a line of products in conjunction with Starbucks. However, these drinkware items were only available in select countries.
Recently, this K-pop group collaborated with the fast-food chain McDonald’s, bringing their “BTS Meal” to fans across the world. In almost 50 countries, this menu item is available for purchase, complete with two sauces picked by the BTS members — Sweet Chili and Cajun.
“BTS truly lights up the world stage, uniting people across the globe through their music,” said Morgan Flatley, Chief Marketing Officer, McDonald’s USA in a statement. “We’re excited to bring customers even closer to their beloved band in a way only McDonald’s can – through our delicious food – when we introduce the BTS signature order on our menu next month.”
The “Butter” music video is now available on YouTube. Music by BTS, including their recently released album, Map of the Soul: 7, is available for streaming on Spotify, Apple Music, and most major platforms.