‘Counting On’: Are Jinger Duggar and Jeremy Vuolo Managing Their Own Social Media?

Jinger and Jeremy Vuolo might consider themselves the “breakout stars” of Counting On, but family critics don’t think the duo are even capable of crafting their own Instagram captions. The Los Angeles-based couple has changed up their Instagram feeds as of late, and even casual fans have to admit that the look and feel of the feeds are entirely different. So, are they paying someone to manage their accounts for them?

Shortly before announcing a new podcast, their feed underwent a rapid makeover

Jinger and Jeremy have been slowly changing their Instagram feeds for months, but in the weeks leading up to their podcast announcement, both accounts seemed to undergo a rapid makeover. The type of pictures shared has changed, and the captions that accompany them are different, too.

RELATED: ‘Counting On’: Did Jeremy Vuolo and Jinger Duggar Hire an Image Consultant? Their Instagram Feeds Make It Seem That Way

Gone are at-home snapshots, replaced by professionally shot photos. The captions have gone from short and to the point, to lengthy and flowery. Jinger has even started sharing long quotes in place of traditional, captions, too. To fans, the change was so rapid and so sudden that there seems to be just one explanation, they don’t think Jinger and Jeremy are managing their accounts, anymore.

Dropped sponsorships may have precipitated the change

Family critics note that Jinger and Jeremy’s Instagram feeds changed after they experienced a sponsorship drought. In November and December, the duo was dropped by two different partners over their public beliefs. First, Fonuts ended a planned partnership, then Rebecca Minkoff dropped the couple from a charity event.

Jeremy Vuolo and Jinger Duggar attend Discovery's "Serengeti" premiere at Wallis Annenberg Center for the Performing Arts
Jeremy Vuolo and Jinger Duggar | Michael Kovac/Getty Images for Discovery Channel

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Shortly after Christmas, Jinger’s feed took a turn toward more staged photos, with lengthy quotes as captions. In the last three months, she’s posted more posed pictures than ever before, prompting Reddit users to question where they are getting the money for a professional photographer to follow them around.

Are Jinger and Jeremy paying someone to manage their feeds?

While the couple has never admitted to having someone else manage their Instagram feeds, family critics seem pretty confident that’s what is going on. There appears to be a hint that adds some credence to the theory, too.

Jeremy and Jinger have both added an e-mail address to their Instagram profiles. The address is intended for press inquiries, but it isn’t a regular old Gmail address. Instead, their correspondence is sent to Jeremy@fromthegiftshoppe.com. The Gift Shoppe is a creative agency based in LA and New York.

RELATED: ‘Counting On’: Fonuts Pulls Jinger Duggar Partnership Amid Backlash

The duo’s connection to a creative agency was revealed back in December 2019 when Fonuts, a brand they were partnering with, issued a public apology after family critics voiced their concern. The now-deleted apology stated that they were unaware of Jeremy and Jinger’s beliefs when an agency approached them about working with the couple.