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Halsey launched their beauty brand about-face in 2021, the same year they gave birth to their first child. The singer recently shared an ad for the brand that focuses on inclusivity and diversity. Here are the photos and what fans are saying about them. 

Halsey flaunted her stretch marks in a new ad for about-face beauty

On Feb. 20, Halsey shared a series of photos to Instagram from an ad campaign for their about-face beauty brand. The first image showed Halsey at the center of nine other models as they posed together, laughing in their underwear. The models have noticeably different skin tones and sizes, demonstrating the brand’s emphasis on inclusivity and diversity. 

The second shot is a close-up of Halsey’s torso and thigh. She cups her breast in one hand while grabbing a portion of loose skin on her stomach. Stretch marks on her thighs are highlighted. Although her face isn’t shown, the singer’s tattoos make it evident that it’s her in the photo. 

They captioned the pictures, “reminiscing on this lovely light lock shoot 🤍”

Halsey smiles with her arms up at an event.
Halsey | Axelle/Bauer-Griffin/FilmMagic
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Fans are loving Halsey’s stretch marks in her about-face ad

Hasley’s fans are loving the singer’s about-face beauty ad. They are particularly enjoying her efforts toward inclusivity, and they loved seeing her show off her stretch marks and loose skin.

“Not only does this post help me feel better about my body, so did ur movie,” one fan commented, referencing Halsey’s If I Can’t Have Love, I Want Power movie.

“It’s about embracing skin. Literally. ❤️🔥” one fan wrote, while another commented, “We love seeing actual diverse and inclusive brands <3”

Some fans focused on the close-up picture of Halsey by writing, “That second photo really is everything; it really depicts body dysmorphia, and I think so many of us can relate to it.” The same fan added in a second comment, “P.S. you’re beautiful ❤️”

The singer has opened up about body image in the past

Halsey has been candid about body image in the past. On Sept. 9, 2021, they tweeted about their pregnancy and how it changed the way they looked and dressed. “My pregnancy has changed my body so much,” they wrote. “Learning how to have a personal sense of style when you’re not used to your new shapes has become a real struggle. To all the mommas (or really just anyone going thru something similar) I feeeel you.”

On Oct. 11, 2021, the singer and songwriter shared a series of Instagram photos showing their body days after giving birth. They wrote a lengthy caption about postpartum body image

“I do not want to feed the illusion that you’re meant to feel and look ‘great’ immediately postpartum,” Halsey wrote. “That is not my narrative currently.”

She added later in the caption, “I will never have my ‘pre baby body back’ no matter how it changes physically because I have now had a baby! And that has altered me forever; emotionally, spiritually, and physically. That change is permanent. And I don’t want to go back!”