Hailey Bieber’s New Eyewear Launch Is the 1st of Several Big Projects She Has in Store for 2022

Hailey Bieber is no stranger to fame, fortune, and success. The thriving and talented supermodel, often best known for her marriage to Justin Bieber, has more recently been in the headlines and media for her entrepreneurial ways. 

Rihanna, Selena Gomez, Milly Bobby Brown, and J.Lo are some of the popular A-listers who have set the tone. Joining the growing trend when it comes to building brands, Hailey has revealed many of her projects and visions for the future, including a new eyewear line.

Hailey Bieber’s first eyewear collection has arrived

As of lately, Hailey has been all about business. Through Vogue, the famous model has launched her very own and first eyewear collection that captures her “effortless glam style.” 

The product line includes four styles of sunglasses and four optical frames with a focus on geometric shapes and thick frames. Retailing for $99, Teen Vogue describes the eyewear line as being “elegant” and “fanciful,” with Hailey incorporating earth tones and gold metals throughout.

Hailey explained, “Vogue Eyewear is known for having unique styles for everyone and I believe eyewear is an accessory that can elevate your look. With this collaboration, we focused on designing options that could fit with any style.”

Hailey Bieber’s beauty brand is set to launch in June of 2022

Wearing a green bikini top and neon shorts, Hailey Bieber is photographed by paparazzi
Hailey Bieber | Bellocqimages/Bauer-Griffin/GC Images

Since 2019, Hailey has hinted at starting her own beauty brand, and, alas, the day has finally come. In a beautiful Instagram post, she shared that her fans can officially expect the release of Rhode this June. Featuring a glazed donut in the post, she definitely caught the attention of many. 

Fortunately, Teen Vogue has the 411 on everything there is to know about the brand so far. Though the supermodel has many visions for the beauty brand, the release will be centered around products grounded in hydration. After all, hydration is key. 

Hailey has not given her followers too many teasers about the brand’s premiere. However, Allure confirmed the products will be incredibly affordable. With everything under $30, the supermodel is creating skincare and makeup that will be accessible and alluring. 

Hailey Bieber teams up with Levi

It makes sense that Levi’s turned to Hailey when the popular brand known for the denim jeans needed inspiration. Looking to put a new twist on Levi’s 501 jeans, the popular model helped the brand spice up the iconic pair of pants. As Teen Vogue explained, Levi’s 501s are arguably the most popular pair of jeans by the brand and were patented all the way back in 1873. 

Using the ’90s for inspiration, Hailey put a new spin on the classic jeans. In her own words, “It’s cool to look upon an era that you were born into and just draw inspiration… just the aesthetic of the photos of the ’90s, the movies of the ’90s, the fashion of the ’90s. It’s just fascinating to me.” Taking Hailey’s vision and notes, Levi was able to create a pair of jeans that embodied the supermodel’s taste and style. 

Levi’s described the collaborative jeans as “a more relaxed fit through the seat and leg with a silhouette that’s looser than the traditional 501® but that doesn’t stray into baggy.” Available in multiple washes, customers will have options. On top of that, the jeans are under $100, making them an affordable investment. 

Hailey is definitely on the move. Her fans and followers can’t wait to see what other projects the supermodel has in store for the future. 


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