Hailey Bieber Shows Off Brunette Hair at the VMAs and Met Gala

Fans of Hailey Bieber know that her honey-blonde locks are one of her trademarks as a model. But at the 2021 Video Music Awards and Met Gala, Bieber flaunted a fresh look. Here are photos of her new hair color and how she rocked it with two contracting looks at the events. 

Hailey Bieber with blonde hair wearing a black dress on "The Tonight Show."
Hailey Bieber | Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images

Hailey Bieber is known for her blonde locks

Bieber has been a successful model for many years. She got her start with Ford Models and appeared in several magazines and modeling campaigns. Bieber has represented high-end brands like Dolce & Gabbana, Ralph Lauren, Tommy Hilfiger, and Elie Saab. 

Throughout her career, Bieber has been known for her trademark blonde hair, pouty lips, and remarkable bone structure. Her new brown hair shows that she is versatile and just as stunning even without her signature look. 

Hailey Bieber wearing a see-through dress on stage at the 2021 VMAs.
Hailey Bieber at the 2021 MTV Video Music Awards | Jeff Kravitz/Getty Images for MTV/ViacomCBS

The model showed off new brunette hair at the VMAs

Hailey Bieber chose her appearance at the MTV Video Music Awards to debut her new look. 

She was at the awards show to introduce Kacey Musgraves’ live performance, while her husband Justin Bieber accompanied her and also performed on stage. Justine Bieber performed his hit song with The Kid Laroi, “Stay.” He won the award for Best Pop category for “Peaches,” as well as the honor of Artist of the Year. This is the first time Justin Bieber has performed at the VMAs since 2015. 

Justin Bieber gave Hailey a sweet shout-out during his acceptance speech for the Artist of the Year award. “I look over here and I see my beautiful wife and I just want to say I love you so much,” he said while looking at Hailey. 

Despite his wins, Bieber let his wife shine as he dressed simply in denim overalls over a black hoodie. Hailey Bieber wore a sheer pale lavender turtleneck midi dress by Alaïa, which contrasted nicely with the darker hair color. She wore her hair slicked back in a chic chignon, but the color change was still highly noticeable. 

Justin and Hailey Bieber pose together at the 2021 Met Gala.
Justin Bieber and Hailey Bieber attend The 2021 Met Gala | Arturo Holmes/MG21/Getty Images

RELATED: Selena Gomez Skipped the Met Gala but People Screamed Her Name at Justin Bieber and His Wife, Hailey Baldwin

Hailey Bieber continued to rock her new look at the Met Gala

While Bieber chose a light-colored outfit for the VMAs, she opted for a black ensemble for the Met Gala the following day. 

Justin and Hailey Bieber walked the cream carpet at the 2021 Met Gala in coordinating black outfits. Justin wore a wide-legged suit with white sneakers while Hailey dressed in an elegant low-cut YSL gown with subtle embellishments along the neckline. Hailey Bieber wore her dark hair down in loose waves. 

According to Us Weekly, this was the first time Justin Bieber has attended the event in six years. Hailey Bieber attended the Met Gala alone in 2019, and she famously went with Shawn Mendes as her date in 2018 before reconciling with Justin Beiber a month later.