Kendrick Lamar’s Success Before the Super Bowl LVI Halftime Show
Kendrick Lamar‘s net worth has grown extensively over the past decade. Since he first debuted, he’s stood as one of the most respected artists in the world of hip-hop. Now, the Grammy-winning rapper is performing at the 2022 Super Bowl halftime show and has released countless hit songs throughout his career.
Kendrick Lamar’s music career
Kendrick Lamar burst onto the scene in 2012 with his smash album good kid, m.A.A.d. city. It contained hit singles including “Swimming Pools (Drank),” “Poetic Justice,” and “B*** Don’t Kill My Vibe.”
Throughout the 2010s, Lamar showed that he was much more than just a rapper with a good grip on wordplay. He rapped about real-life issues and things he experienced while growing up in Compton, California. His 2015 album To Pimp a Butterfly is regarded by many hip-hop fans as a modern masterpiece, along with his 2017 LP Damn.
Now, ahead of his headlining performance at the Super Bowl LVI halftime show and with five years since his last album release, Lamar fans are hoping for a new album from the superstar rapper in 2022.
Kendrick Lamar’s net worth in 2022
In addition to pulling in revenue from music sales and streams, Lamar also toured extensively throughout the 2010s, often a major source of income for artists. He’s also had the honor of headlining big music festivals including Coachella.
Lamar’s years of hard work are reflected in his net worth. According to WealthyGorilla, Lamar’s net worth sits at approximately $75 million.
Lamar has a family to support and a community rooting for him, but money has never been the focus of his career. He opened up about his rise to stardom with Erykah Badu in 2013 in an interview for Interview magazine.
“I always thought money was something just to make me happy. But I’ve learned that I feel better being able to help my folks, ’cause we never had nothing. So just to see them excited about my career is more of a blessing than me actually having it for myself,” he said honestly. “ I still feel like me.”
Kendrick Lamar’s business ventures
Lamar has been able to make money through other business ventures in the years since he debuted. In 2014, Lamar struck up a partnership with Reebok for a sportswear collection. Three years later, he teamed up with Nike for a collaboration deal.
In early 2020, Lamar launched PGLang to help support upcoming artists like he once was. The company was described as “not a record label, a movie studio, or a publishing house,” but “something new.”
In January 2021, PGLang announced a collaboration project with Calvin Klein that included seven short films. The films included appearances from Baby Keem, Brent Faiyaz, Mecca Allah, Travis Bennett, and Amber Wagner, among others. Baby Keem is also PGLang’s sole signed artist. In September 2021, the Gen Z rapper released his debut album The Melodic Blue through the label.