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Kanye West and Kim Kardashian West are headed for Splitsville after nearly seven years of marriage. While many people might have seen this coming, few were prepared for the rumors after the news first leaked that they were getting a divorce.

Kanye West attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California | Rich Fury/VF20/Getty Images for Vanity Fair
Kanye West attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 9, 2020 in Beverly Hills, California | Rich Fury/VF20/Getty Images for Vanity Fair

The news of Kanye West and Kim Kardashian West’s divorce

Page Six first reported that Kim and Kanye were moving to split up. According to multiple sources close to the family, both West and Kardashian West are keeping the divorce low-key and trying to protect their four children. Kardashian West, in particular, is ready to move on. 

“This divorce is happening because Kim has grown up a lot,” a source close to the matter said. “She is serious about taking the bar exam and becoming a lawyer, she is serious about her prison reform campaign.”

“Meanwhile Kanye is talking about running for president and saying other crazy sh*t, and she’s just had enough of it,” the source added.

Kanye West has been rumored to be hooking up with Jeffree Star

After the news broke that the West family was splitting up, controversial TikToker Ava Louise posted a video that set the Internet on fire. Louise is an influencer who rose to fame with lines such as “I’d rather die hot than live ugly.”

Louise revealed in a video that she has insider knowledge from someone close to her that West has been hooking up with makeup mogul and YouTuber Jeffree Star. 

“Kanye’s been hooking up with a very famous beauty guru — male beauty guru — a lot of people in the scene have known for a while,” she said in the video. In a follow-up video, Louise added the disclaimer that it’s all “alleged,” even though she was told by “a very good [source].”

“My friend is a big lawyer in LA and met with Kim months ago and was told all of this given evidence,” she added in the comments. “I want to drop receipts but I can’t.”

One of the reasons many made the connection between West and Star was the fact that West has been a resident of Wyoming for years now, and Star recently announced that he had bought land and would be living between the Cowboy State and Los Angeles.

Jeffree Star
Jeffree Star | Rosdiana Ciaravolo/Getty Images

Jeffree Star addressed the rumors in a YouTube video

Star first had fun when the rumors broke. He shared a photo with the caption, “I’m ready for Sunday Service,” a reference to West’s popular gospel concert series.

Quickly after, however, Star released a YouTube video clearing up the whole situation. Despite fanning the flames of the rumors himself, Star acknowledged that the press around him and West’s reported relationship caught him by surprise.

Star flat-out called Louise’s TikTok exposé “a lie” and that he was, in fact, not sleeping with the Grammy-winning rapper. “Let me just say this one time,” the influencer said as he cleared things up. “I like very tall men.”

“Me and Kanye have never hung out, and this whole thing is really funny,” Star added.

Kris Jenner
Kris Jenner | Jason LaVeris/FilmMagic
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Kris Jenner might have been behind the rumors

It turns out that the origins of the rumor may have been coming from inside the Kardashian-Jenner house the whole time. Last year, the family announced that Keeping Up With the Kardashians would be coming to an end in 2021. But despite that, the family continues to have drama and some fans are starting to think that things are sounding suspicious, including the rumors about West and Kardashian West’s divorce.

“Their culture-destroying ‘reality’ show was canceled… Alas, she needs attention,” one person tweeted about Kardashian West. Her 15 minutes of shame is gone. So she’s gotta try something.”

Some fans even directly attributed the rumors of their split to matriarch Kris Jenner.

“Headlines. All about headlines. When you get no press… you have to [create] headlines… Kris is totally behind it,” one person wrote. “Gotta keep the brand alive.”

Given Jenner’s businesswoman tendencies and her ability to create stories about her family, it wouldn’t be totally farfetched for her to plant rumors about West and Star having a secret affair.