‘KUWTK’ Moving to Thursday Nights Could Mean the Beginning of the End, According to Fans

Keeping Up with the Kardashians is a show that has completely changed the landscape of reality television.

When the show first premiered, viewers were barely aware of the Kardashian-Jenner family, and now, they are among the most popular people in pop culture. Many viewers have grown emotional attachments to the show and to the family members themselves.

Still, the iconic reality show has been floundering in recent years, and some fans have started to speculate that it could soon be facing the end of its historic run.

How long has ‘KUWTK’ been on television?

Kris Jenner, Kourtney Kardashian, Khloe Kardashian and Kim Kardashian
Kris Jenner, Kourtney Kardashian, Khloe Kardashian and Kim Kardashian | Rodin Eckenroth/WireImage

Reality television was still in its infancy in 2007, when Keeping Up with the Kardashians first debuted on television. While TV shows such as The Simple Life had begun to make reality TV shows popular, there hadn’t yet been a show that dived deep into one particular family’s dynamics and the way they interacted with each other on a daily basis. The Kardashians seemed to be the perfect fit for such a show. 

As the show’s producer, Ryan Seacrest, once explained it, he was scouting out candidates for his next reality show venture when the Kardashians popped up as contenders.

He revealed that he sent a cameraman out to one of their weekend get-togethers, and apparently, the footage that the cameraman captured was “absolutely golden.”

Reportedly, the family was just chaotic and funny enough to merit their own weekly reality show – and once viewers saw their antics for themselves, they couldn’t get enough. Now, almost eighteen seasons into the show, the family is still front and center, but a lot has changed.

‘KUWTK’ has been receiving criticism lately

While Keeping Up with the Kardashians has always been the subject of some criticism, mainly from people who accused the family of being too materialistic, it has ramped up in recent years.

Over the past several years, many people have accused the show of being too “fake” and of playing up storylines well past their natural expiration dates – like the notorious Jordyn Woods-Tristan Thompson scandal.

In addition, a few members of the family aren’t that into being on the show anymore. Kourtney Kardashian, the eldest sibling in the family, recently announced that she wanted to take a step back from filming the show in order to focus on her family and her own business efforts.

There have also been reports that Kylie Jenner, the family’s youngest (and wealthiest) sibling, is no longer really focused on filming the show and has plenty to do with managing her cosmetics company. On top of all of that, there seems to be a distinct lack of drama within the family these days — at least, the drama that they are willing to show. 

Fans speculate that ‘KUWTK’ could end soon

An all-new season of Keeping Up with the Kardashians is set to premiere at the end of March, but recently, the network made an announcement that has fans troubled. E! revealed that the show will be moving from its regular Sunday night spot to one on Thursday evenings. For years, the Kardashians have held on to that coveted Sunday night spot, and fans were quick to note the implications.

As some fans on Reddit discussed, Sunday night shows are reserved for a network’s top moneymakers, and the fact that KUWTK is getting moved to Thursday nights is an indication that the show is losing viewership and that it could signal the “beginning of the end.”

It is possible that the Kardashians will thrive in their new Thursday night slot — but all reports point to the fact that the iconic reality family is starting to feel the pinch.