Lil Baby to Donate Money from ‘The Bigger Picture’ Sales

Rapper Lil Baby entered the realm of conscious rap with his 2020 single, “The Bigger Picture.” It was released around the same time as global protests against racism and police brutality in the wake of George Floyd and other Black people killed at the hands of police. The rapper just announced that the proceeds of the song will be donated to charity.

Lil Baby
Lil Baby | Emma McIntyre /AMA2020/Getty Images for dcp

Lil Baby’s short history in the music industry

The rapperr’s star has rapidly risen over the past few years since he first burst onto the scene. His most recent album, My Turn, was released earlier this year and has been a huge hit. It debuted at No. 1 on Billboard’s top 200 albums chart. Additionally, about every song from the album ended up charting on the Billboard Hot 100. Not too long after its debut, the album was re-released as a deluxe edition.

Earlier this year, the rapper was applauded for his more conscious, politically-tinged music that he has released amid the Black Lives Matter movement and recent police killings. He dropped a track called “The Bigger Picture,” which was accompanied by a powerful video.

Lil Baby is donating the money that he receives from his hit single

In a series of social media posts this week following the song’s Grammy nomination, Lil Baby said that he was donating the money that was made from “The Bigger Picture.”

“I got 1.5 million dollars to donate off of ‘Bigger Picture’ I want the money to go we’re it’s needed,” he said on Twitter. In a second tweet, he further explained his plans for the money and where he wanted the money to go.

He wrote, “I don’t want to donate to just any organization but I will be letting my fans kno exactly we’re the money goes. Lawyers ,Bonds , Play Grounds , Jobs , youth activities , things that WE can really benefit off of.”

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Despite releasing “The Bigger Picture,” Lil Baby once said earlier this year that he didn’t want to get involved with politics, even though he once posted about partnering with Atlanta mayor Keisha Lance Bottoms on police reform. The rapper also endorsed a candidate for Assistant District Attorney.

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In an interview with GQ magazine, he denied the fact that he gave an actual endorsement, hinting that he would take a step back from political activities and sentiments. He said, “The more I’m seeing what’s up with all that s**t, the more I’m like, ‘Let me back up off politics.’ I don’t want to be no Malcolm X or Martin Luther [King].… I stuck my nose in it. I’m good on that.”