Why McDonald’s Isn’t BTS’ Biggest Partnership
Hot off the heels of McDonaldāsā partnerships with Travis Scott and J Balvin, this fast-food chain announced the BTS Meal, created in part with the award-winning boy band, BTS. However, this wouldnāt be BTSā first time working with one of the worldās biggest brands.Ā
Hereās what we know about some of BTSā other brand deals.
BTS recently partnered with McDonaldāsĀ
Theyāre Grammy-nominated, chart-topping artists. Now, BTS is collaborating with one of the worldās biggest fast-food chains ā McDonaldās. In 2021, the group announced that theyād have their own meal with the company, available for fans to purchase across the globe.
The BTS meal wouldnāt be McDonaldās first time partnering with a celebrity, as the fast-food chain released the Travis Scott meal in 2020. This also wouldnāt be BTSā first time partnering with one of the worldās biggest companies. In the past, they worked with The Coca-Cola Company, Samsung, and even Starbucks.Ā
McDonaldās isnāt the only food chain that worked with this boy band
In 2020, BTS created the āBe the Brightest Starsā campaign with Starbucks, encouraging positivity for young people in South Korea and around the world. This came with a few new mugs and purple-themed treats, sold at select Starbucks locations.
J-Hope is an unapologetic fan of Sprite. In the past, BTS worked with The Coca-Cola Company, collaborating for the global campaign titled āTurn up your rhythm.ā This came with new Coke bottles, each featuring a picture of the BTS members.
BTS became brand ambassadors for Samsung, even having their own products, created in conjunction with the tech company. They worked with Hyundai, advertising the car companyās newest models. Because of their love for fashion, this boy band also worked with clothing brands like FILA. Recently, BTS became the brand ambassador for Louis Vuitton.
What is included in BTSā McDonaldās meal?
Now, fans can try some of these idolsā favorite foods. The BTS Meal available globally starting from May 26th, 2021, although some of the details surrounding this release are still a mystery.
With other product partnerships, fans got BTS āphotocardsā of the members. However, McDonaldās did not confirm whether little perks for ARMYs would be a part of their meal in the initial statement.Ā
According to a statement from Alistair Macrow, McDonaldās Global Chief Marketing Officer, āThe bandās signature order includes a 10 or 9-piece Chicken McNuggets (depending on your market), medium World Famous Fries, a medium drink, and two dipping sauces ā Sweet Chili and Cajun ā inspired by recipes from McDonaldās South Korea.ā
The āLife Goes Onā music video by BTS is now available for streaming on YouTube. The K-pop groupās deluxe album, titled Be, is available on Spotify, Apple Music, and most major streaming platforms.