‘Say Yes to the Dress’: TLC Is Giving Brides a Free Wedding, But There’s a Catch

The average American wedding costs more than $33,000, according to data from wedding website The Knot. With the price tag of a dress, ceremony, and reception close to the cost of a new car, it’s no wonder that many couples are looking to save any way they can. And now, TLC is helping a few brides and grooms get married for less – a lot less.

The network is giving 52 lucky couples a free wedding. The no-cost nuptials will be filmed for a new 10-part series, Say Yes to the Dress America, which will air in January 2020. But there’s a catch. You won’t be the only people getting hitched.

What we know so far about Say Yes to the Dress America

Wedding dresses at Kleinfeld
Wedding dresses at Kleinfeld Bridal | Andrew Toth/Getty Images for GILT

Say Yes to the Dress America is a spin-off of TLC’s wildly popular show Say Yes to the Dress. Producers will choose one bride from each state (plus Washington D.C. and Puerto Rico) to appear in the series.

Each bride will receive an all-expenses paid trip to New York City sometime this summer, where she’ll enjoy a private shopping event at Kleinfeld Bridal, the bridal boutique featured on SYTTD. Kleinfeld consultants will help each bride select her perfect (and free!) wedding dress from a curated collection.

After choosing their dress, brides will attend a pre-wedding reception hosted by TLC. Then, each bride and her partner will get married in a group wedding officiated by Randy Fenoli of Say Yes to the Dress. The big event will take place at an “iconic” location in NYC, according to TLC.

“When viewers need their bridal fix, they turn to Say Yes to the Dress,” said Howard Lee, president and general manager for TLC, in a statement. “We are beyond excited to expand this beloved franchise and give superfans across the country the chance to be a part of the biggest and most buzzworthy wedding event of the year.”

How to get a free wedding from Say Yes to the Dress

Randy Fenoli of Say Yes to the Dress
Randy Fenoli of Say Yes to the Dress | TLC

If the idea of getting married with dozens of complete strangers sounds like fun to you, you can apply to be part of Say Yes to the Dress America. Producers are currently on the hunt “for brides who represent each of their states unique traits.”

To be considered, you need to record a video no longer than 3 minutes that showcases your creativity, personality, and state pride. Producers suggest you show how you stand out from others in your state, and also explain how you would demonstrate your state pride in NYC and why you want to get married with the rest of America.

You’ll also need to fill out an application explaining what kind of wedding dress you want, why you think you should be on TV, and why you want SYTTD’s Fenoli to marry you. You’ll also need to answer several questions about your state pride, including how you’d incorporate your state pride into your final wedding day look.

Brides-to-be can visit Half Yard Productions to submit your video and complete the application.

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