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Rapper Snoop Dogg and Steve Urkel have been hanging out. Bet that wasn’t on anyone’s bingo card for 2020 or 2021, but the two famous personas have a perfectly good reason for linking up — and it has nothing to do with a TV show.

Jaleel White recently reprised his character all in the name of business, and with Snoop Dogg’s involvement, one may guess what that may entail.

Snoop Dogg performs during the Triller Fight Club: Jake Paul v Ben Askren event at Mercedes-Benz Stadium in Atlanta, Georgia
Snoop Dogg performs during the Triller Fight Club: Jake Paul v Ben Askren event at Mercedes-Benz Stadium in Atlanta, Georgia | Jeff Kravitz/Getty Images for Triller

The power of Urkel grabbed Snoop Dogg for a weed venture

Without having to ask anyone, “Did I do that?” Jaleel White whipped out his razor and his old Steve Urkel suit to film a fresh commercial with Snoop Dogg.

Right on time for 420, the actor announced a new cannabis line called itsPurpl that includes one special namesake: PurpleUrkle. It’s part of his partnership with 710 Labs.

White and Snoop Doog teamed up to do an ad that aired on Triller, a union that surprised fans of Family Matters and fans of Snoop. The spot features a clean-shaven White spinning around in a chair as Stevel Urkel, the faux CEO of Triller. And yes, the voice was on.

After discussing Triller’s features, Urkel goes into a spiel about having his own line of cannabis products, and he cleverly used all the slang terms.

And over on the PurpleUrkle Instagram page, Snoop Dogg recorded a quick video promoting the brand that includes Urkel’s face as its logo. There’s even one item dedicated to Stefan, Urkel’s alter-ego.

On the itsPurpl website, White offered up a statement about his involvement with the company. “itsPurpl is committed to debunking all stereotypes associated with modern cannabis, celebrating its many medical breakthroughs and positioning ourselves as the wine of tomorrow for a vibrant generation,” he wrote.

White is one of the latest celebrities to launch a cannabis brand, and he now belongs to a group that includes Jay-Z, Martha Stewart, and Willie Nelson.

Snoop Doog and White will appear at Weedmaps event

California is the legal destination for many 420-related events, and Weedmaps is throwing its annual celebration virtually with Snoop Dogg as the host. He’ll be joined by other celebrities including Wiz Khalifa, A$AP Rocky, Jhené Aiko, G-Eazy, and White.

According to a press release, White, Mike Tyson, and rapper Too $hort will participate in a cannabis cooking demonstration with chef Nikki Steward. She’ll be preparing a themed brunch.

The event is only for adults age 21 and older and can be streamed beginning at 1 p.m. PST. Attendees will have the opportunity to donate to organizations that support criminal justice reform.


Jay-Z Announces New Cannabis Brand, Drops Weed Mood Playlist

White recently told Forbes that he felt like Willy Wonka while developing his purple lineup of marijuana goods and secured a spot in a less-traveled lane.

Besides running this new business, White also launched a podcast in 2020 titled Ever After with Jaleel White. Other former child stars have popped by to chat about their professional and personal journeys. Mayim Bialik and Danica McKellar are among his past guests.

Legal adults who are curious about the party with Snoop Dogg should tune for the Weedmaps event with him and White on 4/20.