‘The Boys’ pokes fun at propaganda news
As of now, The Boys season 3 is still in production. But while fans wait, the series is treating them with meta videos from Vought. The show shared a new clip on the Vought International Youtube page meant to be a segment from the Vought News Network.
“Since the very start of The Boys, we’ve seen Vought’s propaganda arm — I mean, news channel — VNN,” showrunner Eric Kripke announced via EW. “We’ll be digging deeper into those fair and balanced patriots next season, so as a teaser, we’re introducing ‘Seven on 7’ with VNN’s biggest star Cameron Coleman.”
“The episodes are in-world canon, serving up brand-new information that bridges the story gap between season 2 and 3,” he continued. “So enjoy the hot takes and catheter commercials, just like your parents do!”
‘The Boys’ trolls the MyPillow CEO in the Vought News Network clip
Halfway through The Boys’ “Seven on 7 with Cameron Coleman” video, there’s an infomercial from the OurSheet CEO, Mickey Londale. It’s pretty obviously a spoof on Mike Lindell’s MyPillow ads, often seen on Fox News.
“For years, I’ve heard voices, and one day they gave me a calling to bring affordable American-made sheets to true patriots who demand the safety and comfort of a good night’s
Sleep,” Londale says.
“We need to stop letting our country get invaded by rough and uncomfortable foreign-made bed sheets. OurSheet is made right here in the good old U.S of A,” he continues. “So it’s soft, pillowy, and fresh, just like freedom.”
The infomercial ends with Londale asking viewers not to be “dreamers” and to “make sleep great again.” He also notes the sheets now come in a new white shade called “Milk,” a likely reference to Homelander’s favorite drink.
Eric Kripke says ‘The Boys’ season 3 will reflect current culture and society
According to showrunner Eric Kripke, The Boys season 3 will dive into Vought’s Nazi past and their relationship with the American government. But he also noted that the show would continue to satirize the modern cultural landscape.
“We’ve been certainly a political and satirical show,” Kripke told Deadline. “We were really interested in exploring both the recent history of Vought, the company in the show, but also through that the recent history of the United States. We got really interested in the myths we tell ourselves, to feel that we’re righteous, really exploring America itself as a myth.”
As of June 2021, the third season was halfway through filming. While Amazon has yet to announce an official release date for The Boys season 3, with the current production schedule, it’s likely fans won’t get new episodes until early 2022.