The Entire Kardashian Empire is Just a ‘Scam’ and Fans Are Done Supporting Them

Since before the rise of social media, the Kardashian sisters Kim, Khloé, and Kourtney, have consistently occupied a prominent place in fashion magazines and gossip columns. Kendall and Kylie Jenner, Kris Jenners’ daughters from her second marriage to Caitlyn Jenner, have also risen to fame after regularly appearing on the family’s reality show Keeping Up with the Kardashians. Throughout the show’s earlier seasons, fans enjoyed the inside look at the family’s constant drama and lavish lifestyle — but after more than a few questionable choices, many have started to lose respect for the sisters.

Khloé Kardashian, Kendall Jenner, Kourtney Kardashian, Kim Kardashian West and Kylie Jenner
Khloé Kardashian, Kendall Jenner, Kourtney Kardashian, Kim Kardashian West, and Kylie Jenner | Kevin Mazur/Getty Images

After 18 seasons, some viewers find recent KUWTK episodes uninteresting

While they do still have a massive fan base, a lot has changed since Kim’s sex tape and Kylie’s pole dancing. Many fans of the early KUWTK seasons are bored by recent episodes and feel that the show has lost its original charm. One Reddit user stated, “Everything just seems so fake, the family members hate each other, it’s all a business deal. The discussions on the show are rehearsed or at least feel that way.” Another added, “I really only liked the show because of the sisterhood. […] Now they low-key hate each other and everyone seems much more disturbed than when they first shot.”

Endorsement deals supplement the Kardashians’ ample wealth

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As Kardashian fame increased, so did their endorsement contracts. All five daughters in the family use their social media to endorse multiple products from hair vitamins to weight-loss shakes. Many of their advertisements allude that anyone can look or live like a Kardashian by using the promoted product.

In addition to their product endorsements, all five women have other business ventures, including modeling, and starting and running their own businesses. Kylie Jenner, the baby in the family, founded Kylie Cosmetics in 2014; in its first year, the brand became one of the fastest-growing makeup companies in history and was valued at roughly $900 million in March 2019. Most recently, Kim founded Kimono Shapewear, which she later renamed Skims after facing public criticism for her disrespect of Japanese culture.  She marketed the brand as her “solution to shapewear for every body.”

Advertising campaigns and product promotions foster unrealistic beauty standards

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Many critics, including actress and activist Jameela Jamil, have accused the sisters of promoting an unrealistic beauty standard by endorsing products that claim to help young women achieve the Kardashian look — when in reality, the Kardashians have undergone multiple plastic surgery procedures and expensive beauty treatments to look that way. One Reddit user, accused the sisters of “lying about their procedures and then flogging low-quality products so that people can ‘look like them’, they’ve made so much money out of it, and really it’s just a low-level scam.”

For many years, the sisters denied all plastic surgery claims — but they’ve owned and even promoting some of their cosmetic procedures over the years. Kendall is the only sister that has continuously rebuffed all plastic surgery rumors stating, “As a model, why would I have my face reconstructed? It doesn’t even make sense.” However, others in the family endorse products to help others achieve the looks they’ve spent thousands of dollars and undergone numerous procedures to achieve. Most notably, Kylie selling millions of dollars in lip kits after receiving lip fillers and Khloé promoting magic weight-loss products, when in reality, her body transformation required an expensive personal trainer and access to nutritionists.

With so many media influencers using their platforms to address social issues, the Kardashians have the opportunity to make a positive impact. Alas, for better or worse, it seems like the Kardashians and Jenners will maintain their lavish lifestyles and place in the public eye — regardless of the content they choose to publicize.