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The Kardashian-Jenner clan has been very controversial since the day they first burst onscreen in the hit reality series, Keeping Up With the Kardashians.

The family has managed to utilize their fame to propel themselves to the forefront of the pop culture landscape, launching businesses, promoting products on social media, and getting recognized by top fashion designers.

Still, fans aren’t as enamored with the family as they used to be, and in a recent Reddit thread, former fans opened up about why they believe that the Kardashian family “sold themselves” to the devil in exchange for the almighty dollar.

How did the Kardashians originally become famous?

Kris Jenner, Kourtney Kardashian, Khloe Kardashian and Kim Kardashian
Kris Jenner, Kourtney Kardashian, Khloe Kardashian and Kim Kardashian | Rodin Eckenroth/WireImage

In 2007, Keeping Up with the Kardashians debuted on the E! network. While Kim Kardashian had become somewhat of a tabloid staple in the previous years, the debut of the reality show introduced viewers to the entire Kardashian-Jenner family, including Kim Kardashian’s five siblings, her mother, Kris Jenner, and her stepfather, Caitlyn Jenner, who was then known as Bruce Jenner.

It didn’t take long before the show became a smash hit. Viewers of all ages loved how the family seemed to completely open themselves up to the camera, revealing the innermost workings of their family circle.

The Kardashians were quick to capitalize on their newfound fame, signing sponsorship deals and hawking everything from diet products to fast-food hamburgers. Their fame kept growing, and these days, the Kardashians are some of the wealthiest women in entertainment. 

The Kardashians were relatable at the beginning

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One of the reasons that fans loved the Kardashians so much, in the beginning, was that they seemed very much like every other family in the world – except for perhaps being a bit better-looking.

As some sources have stated, the Kardashians were “real,” and made a point to state their body insecurities on television and to even share pictures of their cellulite with their fans. 

Furthermore, many fans found their family arguments and squabbles to mirror their own familial issues. Although the Kardashian-Jenners had money, they weren’t quite wealthy enough to make their lifestyles totally out of reach of the average person in the United States.

These days, things have definitely changed with the family and for many critics, they are no longer as relatable as they once were. 

Why do fans think that the Kardashians ‘sold themselves to the devil’?

The Kardashians are now titans of a media empire, running cosmetics and clothing brands and racking up millions of dollars — a far cry from their early days of promoting protein shakes.

They are also much more selective with what they reveal to the public on their reality show, and usually, fans find out about big developments in the family through news media, rather than on Keeping Up with the Kardashians. For many fans, the way that the family has changed is proof positive that they were willing to do whatever it took in order to stay relevant.

In a recent Reddit thread, fans discussed the way that the family has changed over the years. “They essentially sold their souls to the devil for fame and fortune,” one poster stated, claiming that there was something very “dark” about the way they rose to fame so quickly.

One fan stated that the family only looks “genuinely happy” in older photos, and another commented that they seemed so fun in the older days, before “dead eyes and frozen expressions” set in.

Several fans remarked on the physical changes that have taken place in the members of the Kardashian-Jenner family — but out of all the major changes over the years, the way that their fans perceive them seems to be the most damaging.