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Travis Scott has been a looming figure in the music industry for the past several years. Scott has made a name for himself that extends far beyond the world of music. The Houston-bred rapper has amassed a sizable personal fortune as a result.

Travis Scott performs at the Astroworld Festival concert
Travis Scott | Erika Goldring/WireImage

Travis Scott’s business ventures

Travis Scott released his first two albums, Rodeo and Birds in the Trap Sing McKnight, in 2015 and 2016. The following year, he launched his own record label, Cactus Jack Records.

“I want first and foremost to help other artists, launch new names, to provide opportunities,” he said in an interview with Numéro at the time. “I want to do for them what happened to me, but better. By better I mean no bulls***. No lying to the artists about album release dates or the budgets of videos and albums.” The label currently boasts stars such as Don Toliver and Sheck Wes on its roster.

In 2019, Scott collaborated with Nike to create his own Cactus Jack Air Jordan 1 shoes.

2020 proved to be even more lucrative for Scott. He performed virtual live concerts in the Fortnite video game, pulling in more than 27 million viewers and boosted the sales of Fortnite-branded Cactus Jack products.

Later that year, he partnered with McDonald’s to create his own limited edition meal. It was the first celebrity-endorsed McDonald’s meal since the fast-food chain partnered with Michael Jordan back in 1992.

Travis Scott performs onstage during the third annual Astroworld Festival at NRG Park
Travis Scott performs onstage during the third annual Astroworld Festival at NRG Park in Houston, Texas | Rick Kern/Getty Images

Travis Scott’s net worth in 2021

In just a few short years, Scott has achieved many goals that artists dream of, including brand partnerships and high-profile song collaborations. And at 30 years old, he has a whole career in the entertainment industry ahead of him.

After climbing the music industry ladder throughout the 2010s, Scott has achieved a personal fortune of $60 million, according to Celebrity Net Worth.

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Travis Scott’s Astroworld Festival

One of Scott’s biggest moneymakers over the years is his Astroworld music festival held in his hometown of Houston. The concept is based on his 2018 album of the same name.

The first Astroworld happened in November of that year. It’s taken place at NRG Park in Houston every year since then, except for 2020 as a result of the COVID-19 pandemic.

When the festival returned for its 2021 edition, at least eight people died as a result of the crowd being cramped into tight spaces and trampled by fans. Scott interrupted his show momentarily to ensure that emergency medical services was tending to one person he saw, but there were several others whom he didn’t see, so he kept the show going.

Family members of the people killed in the chaos have filed lawsuits against Astroworld, LiveNation, and SCott himself. There are over 40 pending lawsuits and counting.

The second night of Astroworld 2021 was cancelled as a result of the tragedy, which the Houston Police Department deemed a “mass casualty event.”