TWICE: The ‘More & More’ Music Video Trailer Has Fans Theorizing a Garden of Eden Concept

Set your calendars because the next TWICE comeback — More & More — is just around the corner. The South Korean group will release new music on Monday, June 1, at 6 p.m. KST (5 a.m. ET). For the past few weeks, the nine members — Jihyo, Nayeon, Jeongyeon, Momo, Sana, Mina, Dahyun, Chaeyoung, and Tzuyu — have been teasing ONCE about what’s to come. Now, TWICE has officially unleashed the music video promo trailer for the title track, “More & More.” And basically, fans are starting to theorize a Garden of Eden concept is on the way. 

TWICE teases the ‘More & More’ music video with a promo trailer

From May 13 to May 21, JYP Entertainment unveiled TWICE’s More & More concept films on YouTube. All nine teasers for the comeback highlighted each individual member’s ethereal beauty as they posed in front of a natural backdrop.

Then on May 18, TWICE dropped the music video trailer for the forthcoming lead single. As expected, the preview felt like an extension of the concept films. However, the teaser managed to appear even more magical.

The M/V trailer for “More & More” kicked off with Dahyun, Mina, and Nayeon. The three women glanced up at blue butterflies. Meanwhile, Sana, Momo, and Tzuyu lounged near a pond. Tzuyu also played with a bunny. Then Chaeyoung, Jeongyeon, and Jihyo finished up the subgroups, making direct eye contact with the viewer. Finally, the teaser wrapped with a group shot — sort of.

Toward the end of the minute-long trailer, TWICE hit ONCE with a drastic shift. As the music came to an abrupt halt, the shot of the nonet was replaced with a snake wrapping itself around a tree. The bright colors were also consumed by a black and red filter.

TWICE fans react to the ‘More & More’ music video teaser

Members of girl group TWICE attend the 8th Gaon Chart K-Pop Awards on January 23, 2019 in Seoul, South Korea.
TWICE | Han Myung-Gu/WireImage

For the most part, TWICE fans were excited about the “More & More” M/V trailer. And as always, many members of ONCE commented on the group’s stunning visuals. 


“TWICE “MORE & MORE” M/V Trailer,” another fan tweeted with a fairy emoji. “They are like fairies in the forest.”

Meanwhile, many fans theorized the snake at the end of the trailer could be a reference to the Garden of Eden.

“TWICE in that garden with a sudden shift at the end to the snake.. It’s like a Garden of Eden reference. Goosebumps omg,” a fan wrote on Twitter.

Another fan added, “Garden of Eden with the forbidden fruit omg, i already love this mv & storyline.”

Then others predicted Jeongyeon’s role in the potential Garden of Eden concept, as the singer was the only member to wear black in her concept film and M/V trailer.

“Twice’s comeback concept is that they’re in the garden of eden and Jeongyeon is going to be the one who listens to the snake and ends up getting the girls kicked out,” a fan wrote on Twitter.

Whether these fan theories are spot on or we’re about to witness something entirely new, it’s clear everyone is hyped about TWICE’s More & More comeback. But at least we have an idea of where the group is headed. During the behind-the-scenes jacket making film Sana teased the concept.

“While ‘Dance the Night Away’ had bouncy choreography, ‘Fancy’ and ‘Feel Special’ was complex,” Sana said. “This time, it’s a combination of those two. That’s the concept of ‘More & More.’”

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