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Celebrity chef Guy Fieri is as well-known for his frosted hair as he is for his Donkey Sauce and knowing where to find the best fried chicken throughout the continental United States.

Guy Fieri
Guy Fieri | Alexander Tamargo/Getty Images

The hair makes this man and, in his case, arrives in any given room before he does.

Here’s why Fieri has no choice but to stay spiky and golden blonde.

How Guy went from dark locks to the funkalicious look he rocks now

You can call it an accident, or just fate. Having his hair cut by his old friend, hairdresser Christina Jones, the culinary star’s looks just happened.

“I was just kind of having one of those moods one day,” Fieri recalled to People in 2019, “and said, ‘Just do whatever you want.’ She goes, ‘Whatever I want?’ ‘Whatever you want.’ ”

“I get done and I’m like, ‘You gonna wash that out, that shampoo?’ She goes, ‘No, that’s your hair color.’ I’m like, ‘My what?!’ It was Friday night at like six o’clock. I had to be at the restaurant. I’m like, ‘No.’ She’s like, ‘Yeah.’ So I put a ball cap on and walked to the restaurant.”

His wife, Lori, wishes he would go back to dark haired-suit-and-tie Guy

Fieri’s wife, Lori, knows a different Guy Fieri than the one in front of the Food Network cameras. She met a darker haired, less flashy version of her husband in 1992, when he was managing a restaurant in California. Sometimes, she wants him back.

“When I first met him, he had no goatee. He had dark hair. He wore a suit to work every day. Now I look at him and I’m like, ‘Where’s that man I married with the whole clean look?’ ”

Lori explained that after the Diners, Drive-Ins and Dives host’s transformative change, he would still, at times, return to his natural brown hair.

“It used to be seasonal. Because he used to do red-blonde in the summer for fun. He’d cut it and it was like, really fun,” she said. “And then in the winter time, he’d go back to dark.”

Fieri’s wife, a natural blonde, had to admit she wouldn’t be willing to dye her hair for her husband, and so has learned to have an accepting attitude toward his surfer dude locks.

“I always say, ‘When are you going to change your haircut?’ But it stuck and it’s him,” she shared. “I tease him every once in a while. And I do want a little change sometimes. But that’s like me changing my hair to black. I mean, I’m not going to do that for him, so.”

Guy Fieri’s look is here to stay

If the Guy’s Grocery Games star ever went back to dark hair, or heaven forbid, shaved his head, his image as the dynamite Mayor of Flavortown could take a major hit.

Still, when CBS News asked him in 2016 if he would ever just go for it and start all over with a new look, his response gave the impression that, one of these days, we could see a whole new Guy.

“I don’t do anything that I “have” to do. I really don’t buy into that. I know we’re doing a photo shoot today and I didn’t bleach my hair so I won’t have roots. I don’t really give a s***. . .”

“I didn’t do the look to be on TV and I don’t keep the look because I’m on TV. It’s just the way that I like to look. It’s just how I like to flow. . .”

“There’s been quite a few conversations between me and my wife; she’d like to see my hair brown again. So who knows what will happen. I used to have long hair. . . I know people want there to be more sensationalism behind the look, but there’s no design. Trust me.”

Read more: The 1 Food Guy Fieri Won’t Touch