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In 2025, Beyoncé and Jay-Z remain one of the most powerful and influential couples in the entertainment industry, their popularity showing no signs of slowing down. Beyoncé continues to dominate music and culture with groundbreaking performances and business ventures that highlight her artistic range and entrepreneurial savvy. And Jay-Z maintains his stature as both a hip-hop legend and a mogul with stakes in sports, tech, and luxury brands. The couple retains a high monthly search volume among fans. However, another couple beat them in popularity in 2025. Here’s who.

Beyoncé and Jay-Z retain an ultra-high monthly search volume amongst fans

Over the past decade, Beyoncé and Jay-Z’s stature as cultural icons has soared, fueled not only by their musical and entrepreneurial achievements but also by their evolving presence in the digital world. Beyoncé, now a global phenomenon, has become one of the most followed women on Instagram. Her account boasts around 310 million followers as of mid-2025, positioning her among the platform’s top names. In 2025, her posts centered on her “Cowboy Carter” tour, showing off exclusive photos of her performances alongside her family and former Destiny’s Child members.

Meanwhile, Jay-Z has remained notably low-key on social media. His official Instagram account only has 1 million followers, and he seldom posts. His last post was made in August 2023 to promote The Book of Clarence.

 A study by women’s fashion brand Kaiia analyzed celebrity partnerships and identified the celebrity couples that fans love most in the U.S. The analysis found that Beyoncé and Jay-Z average 236,200 monthly searches. This, coupled with their total Instagram following of 311 million, gives them a “couple popularity score” of 77.98 — the second-highest celebrity duo in the study.

Selena Gomez and Benny Blanco beat Beyoncé and Jay-Z in popularity

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Over the years, Selena Gomez and Benny Blanco have seen their public profiles ascend together. Gomez stands as the most-followed female celebrity on Instagram in 2025, boasting approximately 417 million followers. While her account occasionally experiences slight declines in followers, her engagement remains strong, with each post routinely generating millions of likes and sustained influence. In contrast, Benny Blanco’s own Instagram has surged in visibility. He has gained around 93,500 new followers in recent months, fueled in part by his relationship with Gomez and their joint album rollout.

Their 2025 collaborative album, I Said I Love You First, debuted at No. 2 on the Billboard 200. Singles like “Ojos Tristes” not only performed well commercially but also made history by topping Billboard’s newly introduced Hot Latin Pop Songs chart. The success of their releases was driven in large part by a highly effective social media campaign. Additionally, fans adore the couple’s love story and have been keeping a close eye on them since they announced their engagement in December 2024.

The study from Kaiia notes that Gomez and Blanco have a lower monthly search volume than Beyoncé and Jay-Z (60,500 searches). However, they still have a “couple popularity score” of 98.68 — the highest on the list.

Beyoncé and Jay-Z and Selena Gomez and Benny Blanco have the highest “couple popularity scores” in the study by a long shot. However, Zendaya and Tom Holland still came in third place.

Zendaya boasts an impressive 177 million followers on Instagram. Her posts, often showcasing her roles in upcoming films like Spider-Man: Brand New Day and The Odyssey, as well as her personal milestones, consistently garner millions of likes and comments. Holland, while more reserved on social media, has amassed 63.6 million followers on his Instagram account.

According to the study from Kaiia, the couple has the highest monthly search volume of every celebrity couple on the list — 269,000 searches. However, they still only received a “couple popularity score” of 63.60.

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