Bianca Censori Registered Her Own Business — But It’s Not the Girl-Boss Era Some Hoped For

Bianca Censori’s role in Kanye “Ye” West’s world appears to blur the lines between wife, muse, and employee. Since their whirlwind marriage, Censori has become a constant presence at West’s side, frequently appearing in his fashion projects, architectural concepts, and controversial public appearances. But behind the curated aesthetics and viral headlines, reports suggest a deeper dynamic: one where West exerts significant control over her image, career, and even daily choices. Now, it seems Censori registered her own business. Is this a sign of independence from West? Here’s why we’re not excited.

Kanye ‘Ye’ West’s wife, Bianca Censori, registered a business of her own

Bianca Censori, the Australian architect and wife of Kanye “Ye” West, has launched her own business venture, Bianca Censori Inc., according to The U.S. Sun. This seemingly marks a significant step toward independence from her husband’s influence.

Registered both in California and her hometown of Alphington, Melbourne, the company lists Censori as CEO and secretary. Her business partner and chief financial officer of her company, Hussein Lalani, is a cosmetic treatment specialist. Lalani likely brings expertise in products like DIY Brazilian wax kits and lidocaine numbing creams. Additionally, Lalani has good relations with West, as he’s reportedly been listed in reports as the Yeezy CFO.

This development comes amid ongoing speculation about the couple’s relationship, especially following Censori’s provocative appearance at the 2025 Grammys and reports of West’s control over her career opportunities. While the launch of her own business suggests a desire for autonomy, it also raises questions about the extent of her independence within the broader context of her relationship with West.

Is Bianca Censori breaking free from her association with her husband?

Bianca Censori’s new business seemingly suggests that she’s finding her own path to success without Kanye “Ye” West. An insider previously told The U.S. Sun that Censori wanted “more independence” from West. “She knows she could make tons of money,” the source alleged. “She wants to explore opportunities as a model, brand ambassador, and a talented individual — not just someone living in the shadow of her husband. But Kanye keeps shutting her down.”

Censori starting her own business might mean she and West came to a compromise. But it doesn’t necessarily mean she has complete creative freedom. West remains involved in her new business as a director, and his lawyer, Manoj Shah, is also employed by the company. Additionally, with Hussein Lalani’s connection to Yeezy, he likely has some allegiance to West.

Censori has never spoken out regarding how West has claimed to have “dominion” over her, which also leads us to believe that he still has to approve of her business decisions.

Some fans think Kanye ‘Ye’ West’s wife had a hand in designing Kim Kardashian’s luxury skincare brand, SKKN

Kanye “Ye” West and Bianca Censori’s public image has everyone thinking that it’s West who calls the shots. But what if Censori has her hand in more pots than we originally thought? While it’s certainly possible that West has “dominion” over her as he claimed, Censori’s new business venture, coupled with other fan theories, suggests she has autonomy and utilizes her skills as an architect more often than not.

A fan on Reddit suggested that Censori might’ve had a hand in designing the bottles used in Kim Kardashian’s luxury skincare line, SKKN. Kardashian launched the line in collaboration with Coty in 2022. In 2024, Kardashian integrated SKKN into her existing shapewear brand, SKIMS.

“A lot of architectural training could easily be transferable into product design,” the fan wrote. “SKKN’s packaging was obviously made with brutalist/minimalist architecture in mind, and the ethos built upon this weird conglomeration of bougie Goop-styled Calabasas self-care meets Communist/Soviet era artistic sensibilities. … The SKKN bottles certainly fit within Bianca’s taste, so I feel as though she helped create them while she was at Yeezy, or she gave input through Ye to Kim.”

West alleged that Kardashian wanted Censori to model for SKIMS. If Censori does ever take that leap, then perhaps that’s proof enough that West’s ex-wife and current wife have a good rapport and would happily work together again.

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