Bill Belichick’s Girlfriend, Jordon Hudson, Gave ‘Dour’ Expression After Losing Pageant, Body Language Expert Says

Bill Belichick, the legendary former NFL coach, has been in a public relationship with 24-year-old Jordon Hudson, a former cheerleader and pageant contestant, since 2023. Their romance began following Belichick’s split from longtime partner Linda Holliday. And it’s attracted significant media attention due to their 48-year age gap and Hudson’s involvement in managing Belichick’s brand. Recently, Hudson turned heads for competing in the 2025 Miss Maine USA pageant. Here’s what a body language expert noticed after Hudson didn’t win.

Bill Belichick’s girlfriend, Jordon Hudson, looked displeased after losing the Miss Maine USA pageant

Bill Belichick and Jordon Hudson can’t stop attracting media attention for their romance. They made their relationship public in June 2024. However, Hudson has clarified that open discussions about her and Belichick are off limits. Belichick and Hudson have made several public appearances together. Photos showed them attending the 2025 Miss Maine USA pageant, where Hudson secured third place. Body language expert Judi James told The Mirror US that Hudson’s Miss Maine placement didn’t appear to sit well with her.

“The title of ‘Second runner-up’ in the Miss Maine pageant might understandably not have sat well with Hudson, whose body language when out with Belichick suggests a healthy air of ambition and gritty determination,” James explained. “It can be hard soaking up a defeat that is purely based on looks, especially when you have both your high-profile beau and your father watching in the audience.”

James noted that pageant girls must perform a “fake” smile that is “rigid” and “hurricane-resistant” when they win or lose. “Hudson’s pics as she watches another girl win the crown might show her using the sort of polite, closed-lip smile that most of us will throw on a regular basis,” the expert continued. “But for a runner-up pageant girl, it can easily be read as a sign of being ‘dour’ because there are no teeth on display.”

As Belichick and Hudson left the event, she stepped “out in front, suggesting a desire for a quick getaway.”

Jordon Hudson allegedly ‘forced’ herself into her boyfriend’s Dunkin’ Donuts ad

Is Jordon Hudson hungry for fame? Bill Belichick’s girlfriend allegedly “forced” herself into the Dunkin’ Donuts ad that aired during the 2025 Super Bowl.

The commercial, also featuring Ben Affleck and Casey Affleck, shows the Affleck brothers and Belichick as the “DunKings” in orange tracksuits. Hudson is seen pumping her fist in a pink tracksuit alongside her famous boyfriend.

“She forced her way in … but Bill saw it as a way for her to get paid,” a source told Page Six. “People said they’ve never seen anything like it.”

Hudson allegedly tried to make her way into another commercial during the summer of 2024. Sports writer Pablo Torre said on his podcast, Pablo Torre Finds Out, that she tried to appear in another commercial. She arrived for an Underdog Fantasy ad in a polka-dot bikini and yellow sunhat. Ultimately, she didn’t make the final cut.

“The premise of the ad, according to my sources, was Jordon Hudson by the pool, trying to get Bill’s attention,” Torre said. “The crew filmed her … or at least pretended to.”

Bill Belichick’s family is allegedly ‘concerned’ over his relationship

Bill Belichick’s family might not be too happy with his girlfriend, Jordon Hudson. Pablo Torre said a source in Belichick’s family told him that everyone is concerned that Hudson might kill Belichick’s “reputation.”

“Bill Belichick’s family is extraordinarily concerned about what has transpired,” Torre said on his podcast, Pablo Torre Finds Out, on May 9, 2025. “One Belichick family source told me, ‘There is deep worry for how detrimental Jordon can be for not just for North Carolina but Bill’s legacy, reputation — everything he has built and worked for over decades.’ In fact, the family has been digging into Jordon Hudson as well.”

For more news and exclusive interviews, follow Showbiz Cheat Sheet’s Instagram.