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More than a decade after Donald Trump left the boardroom to run for president, The Apprentice could be coming back to TV – with a different member of the Trump family as host. 

Amazon is considering rebooting the business-focused reality series, according to a new report from The Wall Street Journal, with Donald Trump Jr. being eyed as host. The younger Trump appeared frequently alongside his father as a judge on The Apprentice.

The project is in the very early stages, and no one in the Trump family has been approached about the new show, which would stream on Prime Video.

Amazon acquired The Apprentice back catalog when it purchased MGM in 2022. The company already has a cozy relationship with the president and his family. It recently spent $40 million to acquire and distribute Melania, a documentary about First Lady Melania Trump. 

“Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for The Apprentice as a property,” a spokesperson told WSJ, adding that the show is not in active development.

Amazon has been making a concerted effort to develop programming designed to appeal to Trump supporters, per the WSJ. In addition to Melania, it’s also pursued more faith-based films and shows. 

The Apprentice premiered in 2004 on NBC. Trump hosted the original series, as well as the spinoff The Celebrity Apprentice, until 2015. The show was a major hit for the network and helped bolster Trump’s reputation as a savvy businessman after a string of financial setbacks, including the bankruptcy of his Atlantic City casinos, and tabloid scandals It also set the stage for his 2016 run for president. 

“It was The Apprentice, arguably more than The Art of The Deal, that put forward the idea that he was any sort of leader,” Stuart Heritage wrote in The Guardian in 2016, after Trump was elected, adding. “The stench of The Apprentice will permeate every aspect of the Trump presidency.” 

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