Hailey Bieber Debuts New Year’s Haircut as Salon Owner Calls It a ‘Nail in the Coffin’ for Beach Waves
Hailey Bieber has spent much of 2025 experimenting with her signature hairstyles, from sleek long layers to off-duty waves. As the year draws to a close, the model and beauty mogul quietly unveiled a fresh new haircut in December. She traded her longer locks for a chic, collarbone-skimming bob that nods to ’90s supermodel flair while embracing the modern “lob” trend. This latest transformation not only marks a striking shift in Bieber’s personal aesthetic but also positions her at the forefront of what many stylists are predicting will be one of the biggest hair trends heading into 2026. Here’s what a salon owner said about Bieber’s cut signaling the end of the undone beach waves.
Hailey Bieber’s trendsetting new haircut marks the end of beach waves, according to a salon owner
In December 2025, Hailey Bieber surprised fans and fashion insiders alike by unveiling a fresh, shoulder-grazing bob styled by celebrity hairstylist Justine Marjan just ahead of the new year. Marjan’s take on the cut features a textured “lob” with soft face-framing layers and subtle movement that nods to ’90s glamour while still feeling modern and effortless.
The stylist posted a photo of Bieber’s new hair to Instagram while instructing fans on how to ask their stylist for the same cut. “If you want to ask your stylist for this cut: collarbone grazing blunt cut with slight fae framing and point cut around the front,” Marjan posted.
The cut marks a departure from the longer, sleek styles Bieber has worn throughout much of 2025. The choice reflects both Bieber’s influence as a trendsetter and a broader shift toward shorter, versatile hairstyles predicted to dominate in 2026.
Fresha beauty expert Annabelle Taurua spoke with Fresha partner and Regents of Beverley owner Max Nicholson to discuss Bieber’s polished look.
“Hailey’s chop feels like the final nail in the coffin for the undone beach wave,” Nicholson noted. “We’re officially moving back to volume and polish.”
“Salons are seeing a rise in requests for the Power Bob, a rounded, bouncy shape that feels intentional rather than messy, alongside the return of the Supermodel Blowout, with layered movement reminiscent of 90s icons like Cindy Crawford,” the salon owner continued.
Salon owner Max Nicholson said this current hair trend mirrors the oversized tailoring fashion trend of 2025
In 2025 fashion, oversized tailoring became one of the year’s most defining style movements. Across runways and street style alike, boxy blazers with relaxed shoulders and wide-leg trousers dominated collections. Designers and fashion editors noted that these roomy silhouettes, whether as power suiting or casual separates, signaled a shift from rigid, form-fitting cuts to more fluid shapes.
Salon owner Max Nicholson commented on how Hailey Bieber’s fresh haircut mirrors this fashion trend.
“The ’90s aesthetic is about hair that moves, shines, and looks like you actually own a hairbrush,” Nicholson said. “It’s polished, powerful, and undeniably done.”
“The shift also mirrors fashion’s current love affair with oversized tailoring,” he continued. “Big clothes need big hair to balance the look; flat, beachy texture just doesn’t hold up anymore.”
Hailey Bieber has had shorter bobs in the past
In early 2023, Hailey Bieber made headlines with a bold hair transformation when she debuted a chic chin-length bob, marking one of the most talked-about hairstyle moments of her year. She first revealed the cut on social platforms with a casual mirror selfie and a playful “oops” caption, according to Allure.
Bieber’s decision to go short in 2023 also contributed to a broader hair trend, with the bob experiencing renewed popularity among influencers and celebrities who favored low-maintenance cuts, offering versatility and polish. By embracing a blunt, chin-length silhouette, Bieber both tapped into a classic beauty archetype and helped reinforce the bob’s place as a modern “it” haircut for the year.
So, is Bieber about to set a major 2026 trend with her slightly longer bob now? We’ll have to wait and see.