Justin Bieber’s Coachella Sets Expected to Result in 8 Years Worth of Cell Phone Footage
Justin Bieber is a headliner at Coachella this year. His performance, which has become known as Bieberchella, drew thousands of fans. Many of these viewers used their cell phones to capture footage of the performance. New research shows that over 4 million minutes of footage could be recorded of Bieber’s two sets, even though a good portion of attendees admitted they would never watch it again.
Justin Bieber’s Coachella set will result in millions of minutes of cell phone footage
New research from Compare and Recycle finds that across both weekends of Coachella, attendees are expected to record 4.5 million minutes of cellphone footage during his sets. The average festival goer is expected to record 18 minutes and 6 seconds of the performance. This is the equivalent of more than eight and a half years of non-stop Bieber performances. The data this would take is enough to fill 3,515 smartphones to a full 128 GB of capacity.
While millions of minutes of Bieber footage will be recorded, Compare and Recycle found that 28% of attendees admitted that they will never watch the footage again.
Compare and Recycle recommends spending less time filming during concerts
Roughly 41% of people say they have missed part of concerts because they’ve been so busy trying to record. On top of that, 38% say it annoys them to see people film.
“While it’s tempting to record moments from live music events on your smartphone, our new research highlights a growing concern amongst concert-goers about doing so,” Antonia Hristov, the Head of Marketing at Compare and Recycle, said. “Not only is a huge amount of phone storage wasted on never-to-be-rewatched footage, but many fans are also missing out on the very experiences they came for. Artists like Chris Martin and Bob Dylan have already championed phone-free shows, and we may see more acts follow suit.”
She encouraged people to film brief clips instead of large chunks of the show.
“Recording a clip or two of your favourite track is fine. But for the sake of your memories, and your phone’s storage, consider enjoying the rest of the night through your eyes and ears, not your screen.”
Their research noted that 36% of fans support a ban on filming with mobile phones during live events.
Justin Bieber had a screen-free show shortly before Coachella
Not long before the first weekend of Coachella, Bieber hosted a one-night-only performance at the Roxy Theater in West Hollywood. Bieber played songs from his 2025 albums Swag and Swag II.
“Well, I just want to say thank you so much for coming tonight,” Bieber said, per Billboard. “This is so beautiful. It’s a little sneak preview into Coachella which is gonna be so much fun.”
Unlike Coachella, this performance was completely screen-free.
