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Julia Fox’s whirlwind romance with Kanye “Ye” West ignited headlines in early 2022, but the brief affair quickly soured. In her memoir Down the Drain, Fox reveals that what began as an exciting escape soon turned into a public spectacle. She describes feeling like a pawn in West’s efforts to provoke his ex-wife, Kim Kardashian, and was uncomfortable with the media circus that followed. More recently, Kardashian-Jenner family followers noticed Fox working closely with Kourtney Kardashian for her vitamin and supplement line, Lemme. Here’s why fans are loving the collaboration.

Julia Fox starred in an ad for Kourtney Kardashian’s supplement line, Lemme, in May 2025

Julia Fox has made a surprising return to the spotlight, this time in a playful collaboration with Kourtney Kardashian’s wellness brand, Lemme. In a cheeky ad for Lemme Play, a new intimacy-support gummy, Fox lounges in a bubble bath, engaging in a flirtatious phone conversation with Kourtney. The campaign, which dropped on May 9, 2025, features Kourtney teasing the benefits of the product, which include increased blood flow and a reawakened libido. Fox, who has been celibate for several years, humorously questions if the gummies work solo, leading to a playful and suggestive exchange.

The collaboration not only promotes Lemme’s new product but also rekindles public interest in Fox’s past connection to the Kardashian family, adding an extra layer of intrigue to the campaign. Fox dated Kanye “Ye” West from late 2021 to early 2022, directly after West’s public split from Kim Kardashian.

In an interview with the Los Angeles Times, Fox reflected on how she felt like West used her as a “puppet” when it came to his dynamic with Kim. “But I learned very quickly that I was being weaponized,” she said.

She touched on this again with Rolling Stone. “I think it kind of warped into weaponizing me to get back at his ex-wife,” Fox stated. “That’s why the relationship only lasted a month.”

Fans love how Julia Fox maintained a good relationship with the Kardashians despite what happened with Kanye ‘Ye’ West

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Julia Fox could’ve used her negative experience dating Kanye “Ye” West to fire back at the Kardashian-Jenner family. However, she did one better — she got in good with the famous reality TV stars. Fans adore how Fox seemingly clapped back at West by teaming up with Kourtney Kardashian for Lemme.

“So iconic that she’s working with Kanye’s ex,” a fan commented on the Lemme Play ad.

Other fans on Reddit think Kim Kardashian would 100% support Fox in working with her famous family.

“I think out of all of Kanye’s flings, Kim would be the most OK with Julia,” a fan wrote.

“To be honest, I do not think Kim is that bothered,” another fan commented. “Kourtney could have said, ‘I am thinking of adding Julia Fox to my Lemme ad;’ Kim probably would have been OK with it.”

Is Kanye ‘Ye’ West’s wife, Bianca Censori, next in line?

Kanye “Ye” West and his wife, Bianca Censori, are going strong in their marriage. However, they hit a rough patch in 2025. Many of their followers thought Censori might file for divorce and air West’s dirty laundry. While that didn’t happen, West took to X to claim that Kim Kardashian wanted Censori to model for her shapewear and lingerie company, SKIMS.

“They wanted to put my wife in SKIMS,” he wrote, according to Page Six.

It’s unclear whether Kim really did want Censori to work for her, as she never addressed the post. However, fans would likely love to see Censori leave West and work for Kim, as it’d follow Julia Fox’s “iconic” path. It’s unlikely that Censori will leave West at this point, though the Kardashian-Jenner family likely has a job for her if she does.

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