Kayla Nicole Sparks Buzz With Super Bowl Ad Seemingly Targeting Taylor Swift and Travis Kelce
At Super Bowl LX in 2026, sports journalist and influencer Kayla Nicole found herself back in the spotlight. Her tongue‑in‑cheek commercial appearance quickly became a talking point online. In the fantasy sports app Sleeper ad, Nicole was introduced on screen as the “ex of a certain NFL player” and seemingly made quips about her ex, Travis Kelce, and his pop queen fiancée, Taylor Swift. Here’s what to know about the ad everyone’s talking about.
Travis Kelce’s ex, Kayla Nicole, sparked conversation for her Super Bowl LX ad referencing Kelce and Taylor Swift
Kayla Nicole, a sports journalist who’s well-known for her past romance with Travis Kelce, is back in the spotlight following her Super Bowl LX commercial. In the ad for the sports app Sleeper, Nicole appeared with comedian Tiffany Haddish and NBA player Ben Simmons. Haddish and Simmons used the commercial to promote their firm, “Simmons & Haddish,” which helps users get “ex-communicated” from their ex.
“Have you or someone you know been injured emotionally in a high-profile relationship? It’s very common,” Haddish said, appearing like a lawyer standing up from behind her desk.
“Are your exes subbing you in commercials?” Simmons added. His quip appeared to be referencing his ex Kendall Jenner’s Fanatics Super Bowl ad, which made fun of her NBA ex-boyfriends.
“If so, you might be entitled to retribution,” Haddish said. Simmons then corrected her by stating, “No, no — compensation.”
“You need emotional injury specialists, Simmons & Haddish,” Haddish continued. Together, she and Simmons promoted themselves as the “ex-communicators.”
As the commercial progressed, Nicole appeared. “Child, don’t get me started on these two — they have no idea what they’re doing at all,” she told the camera. And fans assumed she was referencing Kansas City Chiefs tight end Travis Kelce and Taylor Swift.
“Simmons & Haddish promised me that they could put an end to this whole ‘ex-girlfriend’ fiasco quickly,” Nicole continued. They then use “swiftly” as a play on words, clearly jabbing at Swift.
Fans are generally over the ‘feud’ between Kayla Nicole and Travis Kelce
Kayla Nicole shared a high‑profile, on‑and‑off romantic relationship with Kansas City Chiefs tight end Travis Kelce that began in 2017 and lasted approximately five years. It ended for good in May 2022. The pair first connected via Instagram, with Nicole revealing she made the first move in her direct messages. Kelce later publicly acknowledged their relationship, attending events together and referring to her affectionately in media appearances. Their breakup was widely covered, and a final split in 2022 prompted a period of personal reflection for Nicole.
Since the split, fans have kept up with how Nicole appears to occasionally shade Kelce and Taylor Swift. And it seems this ad didn’t hit the mark with many fans.
“It’s really sad to be considered like the ex of someone famous,” a fan on Reddit commented. “Her desperation for fame is so so sad.”
“Isn’t she tired of being his ex yet,” another Reddit user wrote.
The ex was spotted rooting for the Philadelphia Eagles during the 2025 Super Bowl
This isn’t the first time that Kayla Nicole has made waves at the Super Bowl. In 2025, a video showed her dancing and cheering while rooting for the Philadelphia Eagles. The Eagles played the Kansas City Chiefs at the time — and Travis Kelce was one of the star players. When fans broke out into the “Fly Eagles Fly” fight song, she happily joined in.
To go along with this, Nicole also called the Chiefs “boring” after their multiple Super Bowl wins.
It’s safe to say that if Kelce heads back to the Super Bowl with the Chiefs, Nicole will be publicly rooting for the other team.
