Kendall Jenner Strips Down for New Tequila Ad, Is She Trolling Sydney Sweeney?
Kendall Jenner is baring it all—sort of—in the latest ad for her 818 Tequila brand.
The model stars in the spot for the hand-crafted liquor, which sees her walking in a bucolic orchard setting, with her apparently naked body shielded by plants and other items.
“Some things don’t need dressing up. They’re better stripped down, closer to their natural state,” a man says in a voiceover for the ad, which was shared on Instagram. “818 Tequila is the same way. No added flavors. No added sweeteners. Nothing artificial. It’s practically naked, which means Kendall Jenner is…”
The ad then cuts to Jenner, who is revealed to be wearing a strapless white dress.
“Not naked at all,” she says. “It’s the tequila. The tequila’s naked.”
The cheeky ad got a positive response on social media.
Jenner’s sister Khloé Kardashian reacted with a series of heart-eyes emojis.
“Love this!!” another person wrote.
“lol BRILLIANT creative direction,” someone else commented.
A few people wondered if Jenner might have been poking fun at Sydney Sweeney. The Euphoria star recently stirred up controversy when she stripped down (for real) in an advertisement for sports betting app Novig. In the spot, the actor was nude, with strategically placed sports equipment used to conceal parts of her body. The commercial was criticized by many for sexualizing women in sports.
“Sydney Sweeney could never,” wrote one person on Jenner’s Instagram post.
“Was this a diss at Sydney??” another commenter wondered.
“I think it’s a jab at Sweeney,” observed another person.
“This is what that sports ad wanted to be,” someone else chimed in.
Jenner hasn’t commented on the inspiration behind the ad. But in past remarks, she’s said that her liquor brand is all about positive vibes.
“818 Outpost is about coming together to celebrate with delicious tequila in a setting that feels intentional and inspiring,” she said earlier this year ahead of 818 Outpost 2026 in Indio, California, during Coachella.
Jenner has also been instrumental in crafting the messaging and branding for 818 Tequila, which she launched in 2021.
“She has a next-level taste level for creative,” Kathleen Braine, chief marketing officer and head of commercial strategy at 818 Tequila, told Forbes when speaking of the new campaign. “She’s brought that to the brand in a way that’s really resonated with the Gen Z consumer. They love an aesthetic, they love a vibe. She’s curated that from the very beginning in a way that a lot of spirits brands haven’t.”
