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The Kardashian-Jenner family knows how to create a successful business. Kim Kardashian’s SKIMS brand of shapewear and loungewear continues to expand with new flagship stores and collaborations, including with Nike. In April 2026, Khloé Kardashian opened up on The Morgan Stewart Show about her own businesses and how she feared she may never measure up to the success that her family members had achieved. Here’s what she said.

Khloé Kardashian says she felt ‘scared’ that her Khloud brand might not compare to Kim Kardashian or Kendall Jenner’s brands

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The Kardashian-Jenner family has built a wide-ranging business empire across beauty, fashion, and lifestyle branding. And each sibling developed their own distinct company.

Kim Kardashian launched SKIMS, a shapewear and loungewear brand focused on inclusive sizing and body diversity, which has grown into a major global label. Kylie Jenner founded Kylie Cosmetics, helping popularize influencer-driven beauty marketing through viral product drops. Kendall Jenner has 818 Tequila, a tequila company that entered the premium spirits market with strong social media-driven visibility. And Kourtney Kardashian launched Lemme, a wellness brand focused on vitamins, supplements, and health-oriented lifestyle products.

Khloé Kardashian co-founded Good American, a fashion brand centered on inclusive denim and body positivity. She also created Khloud Protein Popcorn in 2025, offering the protein food market an exciting new product.

In April 2026, Khloé got candid on The Morgan Stewart Show about feeling “scared” to start Khloud given the success of her siblings’ companies.

“I have family members who will get discouraged, or they will compare to other family members,” she said. “Like, even me, when I started Khloud, I was scared. I was like, ‘I don’t want to let everyone down. What if this doesn’t do as well as let’s say, SKIMs, or 818 [Tequila], or whatever.'”

Khloé admitted that she put immense pressure on herself to not let anyone down. “But, it was my first time — the family’s first time — in the snacking world,” she continued. “No one has done a snack. So, I was so scared. Like, what are we doing? I don’t know this division. I don’t know anything about this; I don’t want to let the family down. And it didn’t.”

Khloé noted that she learned valuable lessons from starting Good American. “I wouldn’t be able to make those executive business decisions for Khloud if I didn’t mess up in those other areas. What you don’t know, you don’t know.”

The Kardashian-Jenner entrepreneur loves not being the ‘smartest person in the room’

While speaking to Morgan Stewart, Khloé Kardashian shared that she loves learning from others and absorbing their knowledge.

“I have learned, and I have encouraged, to not be the smartest person in the room,” she said. “I love when I’m in a room with people that are smarter than me, that I can learn from, that I can be a sponge and absorb all this stuff. So, I am presently listening. I don’t come in with a speech I want to say, because I think I’ll be in my head memorizing that the whole time and not paying attention.”

Additionally, Khloé noted that those who do business with her also respect her. She explained how confidence is vital.

“Don’t be afraid to say what you have to say,” she continued. “They know who they have in the room. … They trust that you can execute. That’s why you’re all there.”

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