The Kim Kardashian Effect: Dr. Adeel Khan on Why Celebs Are Turning to MuseCell Therapy and Where It’s Headed Next
Kim Kardashian recently opened up about her transformative experience with stem cell therapy, a treatment she pursued after enduring chronic pain from a shoulder injury sustained during weightlifting in 2023. Despite exploring various conventional treatments, she found little relief until she discovered Eterna’s proprietary Dezawa MuseCell therapy. Under the care of Dr. Adeel Khan at Eterna Health in Mexico, Kardashian reported immediate and significant improvements, regaining a full range of motion in her shoulder and alleviating years of persistent back pain. Here’s what Dr. Khan wrote to Showbiz Cheat Sheet about why more celebrities are turning to MuseCell therapy and where the treatment is headed for the future.
Dr. Adeel Khan, founder of Eterna Health, explained why MuseCell therapy stands out from other Hollywood treatments
The Kardashians, Chris Hemsworth, and other huge names in Hollywood are bringing attention to MuseCell therapy. The stem cells, known as Muse cells (Multilineage-Differentiating Stress-Enduring cells), are used to promote tissue repair and rejuvenation. Unlike traditional mesenchymal stem cells that primarily signal repair, Muse cells possess the unique ability to transform into the exact tissue needed, effectively replacing damaged cells with fully functional ones. This capability allows for targeted and comprehensive healing.
Dr. Adeel Khan, a Canadian board-certified physician specializing in regenerative medicine and stem cell therapies and the founder of Eterna Health, explained in an email to Showbiz Cheat Sheet how MuseCell therapy stands out from other popular Hollywood treatments.
“Most treatments that celebrities try are cosmetic or provide a short-lived performance boost,” Dr. Khan wrote. “Muse cells are different because they deliver measurable, biological effects inside the body. We can track reduced biological noise and slowed immune aging, which is the most important factor in longevity. Even if you don’t feel an immediate difference, your body is objectively aging slower. That’s what makes this therapy truly anti-aging, not just a trend.”
Dr. Khan noted that this therapy is particularly good for longevity and immune rejuvenation, healing and injury repair, and performance recovery.
High-profile clients, like Kim Kardashian, might aim to ‘future-proof’ their bodies
According to Dr. Adeel Khan, high-profile clientele are drawn to MuseCell therapy because of the “constant pressures” they face in their professional lives.
“Celebrities and athletes live under constant pressure to perform and look their best,” he noted. “Muse therapy doesn’t just mask aging, it changes the biology underneath. For someone whose career depends on staying active and youthful, the promise of genuine cellular rejuvenation is incredibly compelling. It’s about future-proofing their bodies, not just managing symptoms.”
Typically, celebrity athletes hope to use the treatment to address career-threatening injuries, joint issues, and age-related decline. “Some have literally come out of retirement after receiving Muse therapy,” Dr. Khan wrote.
Entertainers typically want to utilize MuseCell therapy to maintain a youthful look and high energy levels. And executives and entrepreneurs might use the therapy for “cognitive longevity and immune resilience.”
Dr. Khan said stories about celebrities using MuseCell therapy have “opened the door” for others to explore it, but science is what keeps everything moving forward. “People are excited not only because athletes and entertainers use it, but because they see published evidence that Muse cells slow aging inside the body,” he wrote.
Dr. Adeel Khan says the accessibility of MuseCell therapy is already expanding
Those who want to try MuseCell therapy don’t have to be celebrities. “Innovation in cell therapy manufacturing ranges from robotics to AI-driven quality control. This is lowering costs and improving consistency,” Dr. Adeel Khan noted. “As economies of scale kick in, what was once only available to celebrities and billionaires will become accessible to more people. This democratization is similar to how technologies like sequencing or luxury wellness treatments became mainstream over time.”
Dr. Khan noted that he’s most excited about how MuseCell therapy can help “democratize health” in the future.
“Age-related and chronic diseases disproportionately affect people in lower socioeconomic groups,” he explained. “If we can treat aging at its root and eventually have it covered by insurance, we move from a world where longevity is a luxury for the few to one where it’s a right for everyone. That has the power to equalize health outcomes across society in a way no other therapy has done before.”
Dr. Adeel Khan (Instagram) will now offer Stem MuseCells™ therapy at Relive Health’s Miami Clinic starting on Dec. 1, 2025. Eterna Health also has clinics in Toronto, Canada; Cabo, Mexico; and Dubai.
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