Kim Kardashian Gave Insight Into North West’s Viral TikTok Looks
North West has emerged as a bold fashion icon in 2025. At just 12 years old, she seamlessly blends goth, punk, and maximalist aesthetics, often incorporating designer pieces into her outfits. Recently, she received attention on TikTok for her fake face tattoos and piercings. Her fashion choices have sparked both admiration and debate. Here’s what Kim Kardashian previously explained about how North comes up with her viral TikTok looks.
Kim Kardashian says she wants to nurture North West’s creativity in fashion and beyond
North West isn’t an ordinary 12-year-old. As the eldest daughter of Kim Kardashian and Kanye “Ye” West, North is immersed in the world of high fashion, music, celebrity, and publicity. She’s also not afraid to step into her own when it comes to style.
In October 2025, the preteen debuted a dramatic look on TikTok featuring fake face tattoos, including a star under her eye and her name in cursive on her cheek. Complementing these temporary tattoos, she sported blue contact lenses, a faux septum piercing, and a black grill. Her ensemble was completed with blue braided hair, dramatic fake lashes, henna tattoos on her hands, a glittery blue manicure, and an oversized black graphic tee paired with matching shorts and sneakers. To add a touch of luxury, she accessorized with a diamond-studded Vivienne Westwood chain.
Critics quickly jumped on North (and her famous parents) for the look. But Kardashian previously explained on the Call Her Daddy podcast that she nurtures North’s “creative side.”
“If her rebellion is dying her hair, but she’s my bestie — I’d rather my girl be with me, and be with me all the time, and let’s experiment with every hair color,” Kardashian admitted. “I also nurture her creative side. She’s the girl that comes home and just wants to work in the music studio and can be in the studio for eight hours straight, and loves it, and thrives off of it.”
Kim Kardashian gave insight into how her daughter and friends come up with viral TikTok looks
North West’s TikTok continues to garner attention from Kim Kardashian and Kanye “Ye” West’s fans. On the Call Her Daddy podcast, Kardashian shared that North’s interest in makeup began from years of sitting on her lap while she had her makeup professionally done. Kardashian then explained the process behind North’s viral moments online.
“My door is wide open,” Kardashian noted. “All North and her friends come running in, you know, trying on my stuff, or looking through my stuff.”
The reality star explained that North and friends will spend their weekends doing and redoing their makeup looks.
“They’ll make someone Pokémon, and you know, she does special effects makeup all the time and is taking classes,” she continued. “So, she turns all of her friends into these characters. And they take fun pictures and do silly TikToks. And then they wash it all off, and then they try something on again.”
North West posted a sweet message on TikTok for her mother’s birthday
North West’s fashion moments on TikTok garner a ton of attention. But the preteen also made a moment to wish her mother, Kim Kardashian, a happy 45th birthday.
She posted a photo of her and Kardashian to her TikTok stories and captioned the post, “happy birthday to my mom i love you so much and i hope you have the best birthday ever thank you for always being there for me and supporting me! [sic].”
While critics will continue to have their opinions regarding Kardashian’s parenting techniques, it’s clear that North adores her mother and enjoys the creative freedom in her household.
