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Kylie Jenner’s children have become stars in their own right, drawing attention from fans and media alike as they grow up in the public eye. Her daughter Stormi Webster, born in 2018, has been a fixture on social media from her earliest days, often featured in playful photoshoots and glimpses of family life. Jenner’s second child, a son named Aire, born in 2022, is already following in his sister’s footsteps, making occasional appearances in family updates. While fans adore seeing the kids thrive in the public eye, Jenner is facing backlash after featuring her children in a TikTok. Here’s why some fans suspect that the reality star is using her kids to promote potential new products.

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Kylie Jenner has built an empire that extends far beyond her reality TV fame, turning her name into a global lifestyle brand. She is best known for Kylie Cosmetics, which revolutionized the beauty industry with direct-to-consumer sales and social media-driven launches. Beyond makeup, Jenner has expanded into skincare with Kylie Skin, fashion collaborations, and even a range of home goods and fragrance lines, demonstrating a keen sense for market trends and branding. Her ventures combine savvy marketing, social media influence, and a deep understanding of her audience.

In September 2025, she brought her kids, Stormi, 7, and Aire, 3, into a clip for TikTok. The TikTok clip primarily shows Jenner putting makeup on with Stormi.

“Now, we’re gonna do blush,” she says at the start of the clip, which then cuts to her and her daughter putting on Kylie Cosmetics Powder Blush Stick.

Stormi then uses an eyelash curler to curl her eyelashes, which shocks Jenner. Then, the mother and daughter pull out a Stormi Collection eyeshadow palette. Stormi chooses a purple eyeshadow while Jenner praises her for her choice. The duo then finishes off their look with a spritz of perfume before announcing that they’re finished getting ready for the day.

Some fans suspect the ‘Keeping Up With the Kardashians’ star might be ready to launch new products

Fans on Reddit think Kylie Jenner might be gearing up to promote new products. And the reality star could be using her daughter, Stormi Webster, to garner interest on TikTok.

“Ohhhh she dropping a product soon!!” one fan guessed. “We got selfies, now a TikTok. We are just missing staged paparazzi pics and a day in my life of her going to the office. Then, we will get a new product and radio silence until the next one drops.”

Other fans dislike the idea of Jenner using her kids to promote her businesses.

“I’m sorry, but I can’t get behind her just using her kids for upcoming promo or drops, it never feels genuine,” another fan wrote. “Like, if it was an authentic video without clear product placement, sure, but Kylie knows what she’s doing.”

“Oh, I hate that she shows their faces on social media,” another user commented. “Poor kids.”

Kylie Jenner previously discussed sharing Stormi and Aire on social media

Despite the backlash, Kylie Jenner insists she’s careful about how she shares her kids online.

“When I do share my children, I want it to come from me or their father,” she told Elle in October 2024. And Stormi and Aire Webster will have to wait quite some time before they get their own social media accounts. “It’s no socials for as long as possible,” Jenner continued. “Stormi will come home, and she’ll know full TikTok dances. I’m like, ‘Where did you learn this?’”

Jenner then joked that her kids can have their own social media accounts when they “move out of the house.”

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