Kylie Jenner Named No. 1 Gen Z Star: See Who Follows Her

Gen Z stars are reshaping the media landscape, influencing trends, fashion, and social conversations like never before. Kylie Jenner sits at the top of this cultural shift. With millions of followers across TikTok, Instagram, and YouTube, Jenner and her Gen Z peers have become powerful tastemakers whose every post can spark viral challenges, sell-out product lines, and headline news cycles. So, what other young influencers wield unprecedented media influence and follow in Jenner’s footsteps? Here’s who’s right behind her.

Kylie Jenner has the most influence in the world of Gen Z celebrities

As one of the most influential Gen Z celebrities, Kylie Jenner has transformed the way young audiences engage with media, fashion, and beauty. From launching her globally recognized Kylie Cosmetics brand to dominating social media platforms like Instagram and TikTok, Jenner’s reach extends far beyond traditional celebrity fame. Her style choices, product endorsements, and viral posts consistently shape trends, making her a leading tastemaker for millions of Gen Z fans worldwide.

An analysis by influencer marketing platform Heepsy compared Gen Z celebrities based on their successful projects and social media influence.

“This generation of celebrities is building their influence across multiple platforms simultaneously,” Tabi Vicuña, the Heepsy founder, wrote. “Gen Z isn’t just consuming culture; they’re shaping it, blending music, film, social media, and entrepreneurship in ways that were unheard of a decade ago. This ability to connect authentically with fans and adapt to trends quickly is redefining what it means to be a public figure today.”

According to the report, Jenner led the other famous Gen Z folks by a landslide. The young star has a net worth of $700 million. Additionally, she has 24 million online searches, 18.5 million Instagram hashtags, and 157,000 media articles written about her life.

Given the general influence and popularity of the Kardashian-Jenner family, we can’t imagine that Jenner will give up influencing anytime soon. And, given her high-profile (and secretive) relationship with Timothée Chalamet, she’s in the media more than ever.

Sabrina Carpenter ranks as the 2nd most influential Gen Z celebrity

Kylie Jenner is a tough name to beat when it comes to influential Gen Z celebrities. According to Heepsy, Sabrina Carpenter is the celebrity closest to hitting Jenner’s numbers. Her latest album, Man’s Best Friend, debuted at No. 1 on the Billboard 200, marking a career high and one of the year’s biggest female launches. On top of that, she’s making waves on the road. Her Short n’ Sweet Tour continues to sell out arenas. According to Luminate data, Carpenter also stands out as 2025’s fastest‑rising artist, thanks to massive growth in streaming, fan engagement, and public awareness.

Carpenter has a net worth of $16 million and 2.4 million Instagram hashtags. And she beats out Jenner in terms of media coverage and online popularity. She has been covered by journalists over 371,000 times and has been searched online over 83 million times.

So, who follows Carpenter? According to the data, Billie Eilish takes third place. She has a higher net worth than Carpenter ($50 million) and has 17.2 million Instagram hashtags. However, Eilish has only been covered by the media 291,000 times, and her online searches only reach 22 million.

Sydney Sweeney hit 10th place in the ranking

Sydney Sweeney is one of the most polarizing Gen Z celebrities in 2025. Her American Eagle jeans ad caused a stir, and her budding relationship with Scooter Braun also turned heads. According to the Heepsy analysis, Sweeney has a net worth of $40 million, 11 million online searches, 176,000 articles written about her on the internet, and 499,000 Instagram hashtags.

So, who else made the list? Singer/songwriter Khalid hit fourth place, Stranger Things star Millie Bobby Brown was fifth, sports star Coco Gauff was sixth, influencer Dixie D’Amelio was seventh, musician Shawn Mendes was eighth, and pop star Olivia Rodrigo was ninth.